Erica Waasdorp

Erica Waasdorp

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book “Monthly Giving. The Sleeping Giant.” She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the “Monthly Giving Starter and Marketing Kit” with Donor Perfect, and she’s working on her next book called “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

Use Special Days to Your Advantage

Nonprofits can and should utilize special days like Valentine’s Day, Earth Day, Mother’s Day, Father’s Day, and even World Toilet Day for special giving campaigns.

Book Review: Creative Deviations

It’s finally here: a new handbook on direct mail called "Creative Deviations." It’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”

Monthly Giving Continues to Be Strong Among Older Donors

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."

What Can Your Nonprofit Do With Just $1?

In her latest blog, Erica Waasdorp begs the question: What can you do with just $1? She points out that combining those dollars will help make the giver stand tall, and that microdonations will eventually make a huge difference.

Practice Is the Road to Perfection

Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.

Now Is an Exciting Time to Ask for a Monthly Gift Upgrade

If you have a sustainer program that’s been around for a few years, you must consider upgrading them at least once a year. And while you may be hesitant, now is an excellent time to consider asking for an upgrade. Everything has become more expensive — food, pet food, gas, utilities, etc. Hence, operating your nonprofit has become more expensive as well.

Which Giving Frequencies Should Your Nonprofit Provide?

"The State of Modern Philanthropy 2022" from Classy suggested asking recurring donors to consider frequencies other than monthly. While choices are great, which frequency will ultimately result in more money for your nonprofit?

How Is Fundraising Like Tangled Wires?

Have you ever wondered why wires have a tendency to tangle up in ways you’d never imagined when you put them away? I always marvel as to why this happens.

Can You Have Multiple Monthly Donor Programs?

A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving.

The Value of a Monthly Donor Concierge

Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.

Number of Sustainers Grew 44% in Last Five Years

Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021.