Jim Eskin wrote a book on simple fundraising lessons, and it’s a great little gem for a few reasons.
Erica Waasdorp
Will there come a time when you’ll stop using address labels? I think that time may come if we’re not sending any mail. But until then…
If you set some intentions for the new year, I sincerely hope that includes reading new fundraising books.
I thought it prudent to look back and highlight a few trends from last year that certainly came true, but very differently.
At this time of year, I like to look back over the past year. It’s certainly been very different than any other year.
During this holiday season of giving, you can clearly tell there is something magical about using a match.
#GivingTuesday results were way up compared to last year.
I became intrigued with donor-advised funds, especially after I received some DAF-focused email newsletters.
I’m amazed at the generosity of donors. I’ve seen and heard tremendous stories of donors coming to the table in the past few months.
Email has become an incredible powerhouse for sustainer acquisition, cultivation, stewardship, retention, upgrading and extra gifts.
It’s best to look at growing your monthly gifts as a long game.
One of the main challenges of monthly giving is that fundraisers are busy, and they are being pulled in so many different directions.
Ultimately, it doesn’t really matter what we call it: sustainers, subscription giving, monthly giving or recurring giving.
A while back, I interviewed Sami Sheehan of Lollypop Farm, a tremendous advocate of monthly giving.
One new monthly donor will generate $300 a year on average. Ten new monthly donors will generate $3,000 more a year.
