September is early enough so that you can recognize your new monthly donors with a year-end appeal and get an extra gift.
Erica Waasdorp
How do you feel as a fundraiser? How does your organization think about fundraisers?
With the number of appeals and emails you’re sending to your donors, could you just step up your monthly donor asks a little bit more?
One of the most successful approaches to generate new monthly donors is to start with the lowest ask possible.
A good friend asked me this question, and I wanted to address this question before getting into the busy fundraising season.
Monthly donor retention is probably the biggest challenge for nonprofits.
Most nonprofits that have been sending mail have been doing very well throughout these past few months.
If you have at least one monthly donor, you have at least one donor who can tell you why they are giving monthly.
Whenever I talk about monthly giving to a group, I often ask people how many of them are monthly donors themselves.
Sami Sheehan, manager of donor engagement at Lollypop Farm, shares her journey to grow their program to 1,000 monthly donors.
The responsive fundraising framework provides a great basis for how best to approach your donors.
What a tremendous legacy John Haydon left us with his book, “Donor CARE: How to Keep Donors Coming Back After the First Gift.”
If you have a monthly giving program, chances are your processor sends a gift confirmation email every month.
A small change can make a huge difference when it comes to donations and monthly gifts.
In my experience working with nonprofits, helping them develop their monthly giving program, it’s the first step that’s the hardest.
