Erica Waasdorp

Erica Waasdorp

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book “Monthly Giving. The Sleeping Giant.” She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the “Monthly Giving Starter and Marketing Kit” with Donor Perfect, and she’s working on her next book called “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

You can reach Erica at erica@adirectsolution.com or by phone at (508) 776-1224.

Why Donor Testimonials are Important  

Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that "extra" little push or nudge if you will. Here are some ideas to get you started.

Ask Donors To Consider a Recurring Donor Advised Fund Gift

Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?

Who Are the Quiet Leaders in Sustainer Giving?

What’s the first nonprofit you think of with a huge sustainer program? Did you guess your local public broadcasting station? Probably not. But yet, most public TV and radio stations are leading the pact when it comes to sustainer giving. They started asking for monthly gifts many years ago.

Don’t Ever Give Up on Monthly Giving Programs!

The theme of the exhibits at the Wright Brothers National Memorial visitor center focused on several wonderful motivational messages, which helped to motivate the Wright brothers. But those are also oh so true when it comes to monthly giving...

Create a Magical Experience To Grow Recurring Donors

I especially like the magical approach that the National Society for the Prevention of Cruelty to Children took instead of referring to the donor newsletter. It’s funny how something as simple as this can get the creative juices flowing. You indeed can create some magical experiences for your recurring donors...

Shouldn’t Giving Be All About the Donor?

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

The Difference Between Pledge Now, Pay Later and a Recurring Gift

Pledges have been around for a long time. They’ve always been used as a way for donors to spread out their gift over time. Recurring gifts have been around for quite a while as well, but they’ve gained more popularity over the past five years...

Fundraising Book Review: 'Green Green'

I love fundraising book recommendations and, as you probably know by now, I love reading (and writing) fundraising books. So here is a review of the book "Green Green," published by Civil Sector Press, written by Canadian David Love, who has been raising funds for more than 51 years...

Ease of Monthly Giving Key for Baby Boomers and Gen Xers

Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget...

Should You Have a Donor Account for Monthly Gifts?

If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. What’s preventing donors from making the gift? Is it something you do? Can you stop doing it?...

Does the Peanut Butter or Jelly Come First in Monthly Giving?

As someone who’s been working with and on monthly donor programs for almost 30 years now, the order of operations comes up a lot. It often creates a pause or a stop in the growth of monthly donors. Of course, we’re only human and, as fundraisers, we often tend to focus — and agonize — about things that are least important. But they’re easier. They make us feel we’re more in control...