Should you send a thank-you letter to your monthly donors for that extra gift? My recommendation is an unequivocal YES.
Does the timing of the launch of your monthly giving program make a difference?
As it’s almost Halloween, I thought I’d discuss the “creepy” topic of asking monthly donors for an extra gift this giving season.
Fundraisers are fascinating. As a fundraiser, you should have some freedom to think outside the box.
Your job as a fundraiser is an important one, and it’s vital to realize that you are making an impact on your organization.
Retention. It’s something every single one of us struggles with. And no matter how a new sustainer came on board, the first three months after sign-up are critical to retaining new sustainers. But when it comes to recurring donors acquired via face-to-face, retention becomes even more crucial.
Organizations often “agonize” about the name for a monthly giving program. Many are holding up the launch of it. Do yourself a favor: Don’t delay. You can always recognize donors later!
Face-to-face fundraising is one of the best ways to inspire people to make an ongoing and sustained donation. Keeping the connection with new sustainers and making sure that their gifts keep coming in for the long-term can be a challenge, but it’s solvable.
As you’re getting ready for Giving Tuesday — or the campaign season starting before Thanksgiving — this question comes up often: Should I include my monthly donors in my Giving Tuesday campaign?
Spoiler alert: It’s not by doing more social media. It’s not by running more events. It’s by focusing on asking your donors to upgrade, to make monthly gifts and leave gifts through their will.
With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal.
As a monthly donor, I support many organizations. Frankly, until I sit down at the end of the year to prepare for my taxes, I don’t even know how many great nonprofits I give monthly to.
Use the month of September to try something new. Because you know what they say: “If you keep doing what you’re doing, you keep getting what you’re getting.” By making a small change, you may get a different result.
Just like donor-advised funds are growing, I foresee that recurring gifts from DAFs will grow as well. It’s yet another way for donors to support your organization on an ongoing basis. And the gifts are certainly nothing to sneeze at!
Next time you send a survey to your monthly donors, ask them why they’re giving monthly. Collect the answers and put it into a word cloud yourself. It’s a tremendous visual way to see what’s important to your donors. You can put it on your bulletin board, and you could even put it in other communications.