Of course in your organization, nothing ever goes wrong with your monthly donors. But what would you do if something did? Would you hide? Would you stick your head in the sand and let someone else handle it? Or would you consider your donors and confess?...
Erica Waasdorp
I know most fundraisers first want to think about creative, but the reality is that monthly giving especially is much more about systems, analysis, being proactive and collaboration. It’s about being willing to solve problems and create opportunities...
As I’m working on my presentation for the Bridge Conference on “Flip or Flop,” what has worked and what hasn’t worked in monthly giving, I came across a few examples of what not to do...
When I teach webinars aimed at growing monthly giving programs, I typically do some polls. One of the questions I have asked is, “How often do you ask your donors to give monthly?” The sad reality was that 35% said they never asked. My obvious response is, “How do you expect to grow your program?”...
Make this your new mantra when it comes to monthly donors: TRACK. ACT. REPEAT. KEEP. Just consider the amount you’ll be able to retain. Credit card updater, a call, an email and a letter are tiny investments compared to what these monthly donors are worth in the long run...
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Surveys are a great way to connect with your monthly donors, and you’ll find out some things you’d otherwise never uncover. You can use those learnings for future fundraising, and you may uncover some wonderful nuggets...
I love Netflix. It helped us do away with cable TV 10+ years ago. Now we live stream our favorite movies on our “older” TV. We still get Netflix DVDs in the mail, and we choose our favorite shows to binge-watch when we’re in that binge-watch mood. We’re in control of what we watch, and there’s always something on...
A received a very excited call from a client: “We got several monthly donors from the tick box on the special appeal! But how do I now report this? Our finance folks want to attribute this for the calendar year only.”...
Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a process in place monthly donor retention, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be treading water...
People ask me this question a lot: “My monthly donors only make up 3 percent of my donors. Is that good? What’s the percentage I should strive for?” The answer is: “It depends!”...
It’s tax season. Phew, I just finished mine. It’s such a bear. The good news is that this also means last year’s giving updates are coming in. It is statistics season, and, of course, I’m always on the lookout for the latest statistics when it comes to monthly giving...
If you think about it, monthly donors are like little snowflakes. And flake by flake, one by one, they create a winter wonderland. They also create that very special “survival blanket” for your organization...
As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on...
If you’re sending out direct mail appeals, include the “Make This a Monthly Gift” option on every reply form. It’s there, and nobody can take it away from you. When it comes to monthly giving, try to use as many opportunities in the year as possible...
Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all...
