A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023.
Erica Waasdorp
The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total, and some Giving Tuesday donors even committed to recurring gifts.
Well, as a special Thanksgiving message, I wanted to share some holiday bloopers I’ve seen recently. I typically go through my stack of mail once a week to scan in new ideas or things I particularly like because I learn from what you as fundraisers do at your nonprofits.
I know you are focused on Giving Tuesday, but what is often forgotten is how to show gratitude for past giving. I suggest making this week, leading up to Thanksgiving, the time to say “thank you.”
I’ve been sharing what I’ve learned about sustainer giving, and I’m here to say: You do make a difference, one day, one mission at a time. But for those days where doubt and worry and stress come into the picture, it’s really important to take a look at these final learnings.
I’ve shared six of my top sustainer giving lessons so far. Today, I’ll get to the heart of sustainer giving, and probably the hardest lessons for nonprofit leadership.
I hope you’re enjoying this list of things to focus on when it comes to sustainer giving. So far, I’ve shared four things I’ve learned. Some I had to learn the hard way but certainly they can benefit any and all fundraisers. Here are lessons five and six.
Here are two more lessons to keep in mind when you’re looking to grow or retain your sustainers.
Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.
Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. To improve retention, you simply must get that second gift from your donor as soon as possible. Those organizations that do that are ahead of the curve.
Remember, in a down economy, recurring gifts may be the best way for donors to continue their support as they can afford smaller gifts. Donors want to continue to help. The more you do to let them know this is an option, the more donors will consider it.
Change is inevitable, but nobody likes it — me included. What doesn’t change is that every year around this time, fundraisers are starting to get overwhelmed. Some are even starting to panic.
If you’re tired or reading about the new Mastercard regulations, you’re probably not alone. Here is a recap of what Mastercard clarified about its rules in a recent webinar.
There is an important new trend where nonprofits have to or want to transition from one recurring donor processor to another. And there's been horror stories about the number of sustainers a nonprofit can lose if the organization doesn’t do it right.
Turns out love has everything to do with fundraising. Relationship Fundraising 3.0 from the Institute for Sustainable Philanthropy proves it.
