Erica Waasdorp

Erica Waasdorp

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book “Monthly Giving. The Sleeping Giant.” She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the “Monthly Giving Starter and Marketing Kit” with Donor Perfect, and she’s working on her next book called “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

You can reach Erica at or by phone at (508) 776-1224.

A Monthly Shot of Prevention

Think of growing your monthly program as the best way to prevent your organization from struggling through this crisis or the next.

Subscriptions Are Just Not the Same

Having a subscription certainly helps set up how the donors can best make their donation, but there’s more to it than that.

Offer a Monthly Giving Save Option

A monthly giving save option is offering the donor the option to lower their monthly gift or to pause the monthly gift.

Protect Your Monthly Donors

I’ve seen this happen several times in different ways. Donation platforms and donor base companies merge.

Is It Tax Time Yet?

I know many of you are feverishly working to enter all gifts with a postmark or check date of December 31, 2020.