Erica Waasdorp

Erica Waasdorp

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book “Monthly Giving. The Sleeping Giant.” She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the “Monthly Giving Starter and Marketing Kit” with Donor Perfect, and she’s working on her next book called “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

You can reach Erica at erica@adirectsolution.com or by phone at (508) 776-1224.

The Average Sustainer Gift Is $35 a Month—That’s $425 a Year!

It’s tax season. Phew, I just finished mine. It’s such a bear. The good news is that this also means last year’s giving updates are coming in. It is statistics season, and, of course, I’m always on the lookout for the latest statistics when it comes to monthly giving...

Grow Your Monthly Donors in 2 Steps

As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on...

Plan Ahead to Get More Monthly Donors

If you’re sending out direct mail appeals, include the “Make This a Monthly Gift” option on every reply form. It’s there, and nobody can take it away from you. When it comes to monthly giving, try to use as many opportunities in the year as possible...

Where Should Your Monthly Donors Go to Donate?

Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all...

The 2 Biggest ‘Do-nuts’ in Monthly Giving

Trust me, I’m all for growing your monthly donor program. I’m all for making it easy for the donor! I’m all for trying to ask as often as you possibly can, but there are a few things I recommend you steer away from because they’ll make for a very bad donor experience...

How ‘Little Men’ Are Like Monthly Donors

Some may think that monthly donors are just “little” men and women, “little donors.” But boy, they’re so powerful and mighty. You can see their character. You can see their impact on your organization, not to mention their value(s). Remember that even “little” men and women can make a huge difference!...

What I Learned About Monthly Giving on My First Uber Ride

I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as the shuttle from the airport...

It’s Time to Grow Your Monthly Donor Program

Growing a monthly donor program is a drip-by-drip, bit-by-bit approach. That’s why January is such a great month to go for it. But there are two important things to bear in mind. First, I recommend creating a monthly-only page. When you’re trying to drive donors to give monthly, it must be very easy to find...

1 Small Step Can Improve Your Monthly Donors’ Lifetime Value

Let me start off with wishing you and yours a happy and healthy new year! I hope you had a wonderful holiday season. I also hope you had some time to relax, in between working with donors and systems to try to optimize the donations coming in by the end of the year...

Many Little Steps Make Monthly Donor Progress

A few days ago, I received this wonderful email from an organization in Alaska. “Erica—we are up to 35 monthly donors, with an annualized income of $10,500!” It always makes me happy to hear from organizations that keep chipping away at their program...

Are You Prepared to Deliver to Donors at Any Level This Year-End?

The push is on. Its year-end, so one more month to bring in as much money as you can to support your cause. With or without #GivingTuesday campaigns, I bet you have at least a few messages going out in the next few weeks to ask your donors and those on your email list for money...

Show Your Monthly Donors How Grateful You Are

As you’re getting ready for Thanksgiving and your year-end campaigns, I hope you’ll make one resolution: include your monthly donors in your thank-you messaging...