Erica Waasdorp

Erica Waasdorp

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book “Monthly Giving. The Sleeping Giant.” She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the “Monthly Giving Starter and Marketing Kit” with Donor Perfect, and she’s working on her next book called “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

You can reach Erica at erica@adirectsolution.com or by phone at (508) 776-1224.

Monthly Donors: What to Do When Things Go Wrong

Of course in your organization, nothing ever goes wrong with your monthly donors. But what would you do if something did? Would you hide? Would you stick your head in the sand and let someone else handle it? Or would you consider your donors and confess?...

4 Essentials to Cracking the Monthly Giving Code

I know most fundraisers first want to think about creative, but the reality is that monthly giving especially is much more about systems, analysis, being proactive and collaboration. It’s about being willing to solve problems and create opportunities...

Alert: Segment Your Monthly Donors, and Do It Right

As I’m working on my presentation for the Bridge Conference on “Flip or Flop,” what has worked and what hasn’t worked in monthly giving, I came across a few examples of what not to do...

One Third of Nonprofits Do Not Ask for Monthly Gifts…

When I teach webinars aimed at growing monthly giving programs, I typically do some polls. One of the questions I have asked is, “How often do you ask your donors to give monthly?” The sad reality was that 35% said they never asked. My obvious response is, “How do you expect to grow your program?”...

How to Keep Your Monthly Donors—Track. Act. Keep. Repeat.

Make this your new mantra when it comes to monthly donors: TRACK. ACT. REPEAT. KEEP. Just consider the amount you’ll be able to retain. Credit card updater, a call, an email and a letter are tiny investments compared to what these monthly donors are worth in the long run...

Survey Your Monthly Donors. They’ll Love You for It!

Surveys are a great way to connect with your monthly donors, and you’ll find out some things you’d otherwise never uncover. You can use those learnings for future fundraising, and you may uncover some wonderful nuggets...

How Netflix Subscribers Are Different From Monthly Donors

I love Netflix. It helped us do away with cable TV 10+ years ago. Now we live stream our favorite movies on our “older” TV. We still get Netflix DVDs in the mail, and we choose our favorite shows to binge-watch when we’re in that binge-watch mood. We’re in control of what we watch, and there’s always something on...

4 Important Steps to Improving Monthly Donor Retention

Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a process in place monthly donor retention, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be treading water...

The Average Sustainer Gift Is $35 a Month—That’s $425 a Year!

It’s tax season. Phew, I just finished mine. It’s such a bear. The good news is that this also means last year’s giving updates are coming in. It is statistics season, and, of course, I’m always on the lookout for the latest statistics when it comes to monthly giving...

Grow Your Monthly Donors in 2 Steps

As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on...

Plan Ahead to Get More Monthly Donors

If you’re sending out direct mail appeals, include the “Make This a Monthly Gift” option on every reply form. It’s there, and nobody can take it away from you. When it comes to monthly giving, try to use as many opportunities in the year as possible...

Where Should Your Monthly Donors Go to Donate?

Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all...