You can use an anniversary as a special day, even a whole special year as long as you don’t make it about you, the organization, but make it about you, the donor.
Erica Waasdorp
Nonprofits can and should utilize special days like Valentine’s Day, Earth Day, Mother’s Day, Father’s Day, and even World Toilet Day for special giving campaigns.
It’s finally here: a new handbook on direct mail called "Creative Deviations." It’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”
As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."
In her latest blog, Erica Waasdorp begs the question: What can you do with just $1? She points out that combining those dollars will help make the giver stand tall, and that microdonations will eventually make a huge difference.
Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.
As fundraisers, sometimes what you planned for goes astray, and you need to add your own special ingredient to the mix.
If you have a sustainer program that’s been around for a few years, you must consider upgrading them at least once a year. And while you may be hesitant, now is an excellent time to consider asking for an upgrade. Everything has become more expensive — food, pet food, gas, utilities, etc. Hence, operating your nonprofit has become more expensive as well.
"The State of Modern Philanthropy 2022" from Classy suggested asking recurring donors to consider frequencies other than monthly. While choices are great, which frequency will ultimately result in more money for your nonprofit?
Have you ever wondered why wires have a tendency to tangle up in ways you’d never imagined when you put them away? I always marvel as to why this happens.
Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.
A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving.
Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.
The M+R Benchmarks 2022 statistics were published. Not surprisingly, in the second year of the pandemic, online giving grew slightly.
Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021.
