Now is the time to reach out to your donors and ask them how they’re doing.
Erica Waasdorp
I have some good news: Now may be a good time to ask for monthly gifts.
So much has changed, but ultimately, you need donors of all levels to help your nonprofit sustain your mission.
OK — there’s no official monthly donor retention day, but I think it’s time we started one.
Make every hour count, and use it to implement at least one small change to your overall fundraising program.
Remember to annualize the new monthly donors, so you’ll see the impact. These small changes don’t cost you anything to do.
If you’re using terms like annual fund to identify your operating revenue, realize that monthly gifts are part of this.
No matter what happens, monthly gifts keep coming in. Wouldn’t you like to experience that soaring feeling?
Sustainer programs have grown substantially over the past few years.
You need to have the commitment in place to want to “spread” monthly giving around as far as you possibly can.
Use the winter and spring to continue to tell your donors how they can simplify their life with monthly giving.
I haven’t been able to solve the mystery: “What’s holding organizations back to start or grow their monthly donor program?”
I still come across nonprofits that have virtually no sustainers. Why? Because they weren’t pushed to do it.
Last week, I was talking to a prospect about how to best set priorities when it comes to monthly giving.
No matter what your current overall communication schedule is, you should be able to fit these into the mix.
