Think of growing your monthly program as the best way to prevent your organization from struggling through this crisis or the next.
Erica Waasdorp
Having a subscription certainly helps set up how the donors can best make their donation, but there’s more to it than that.
As nonprofits, how can you give your supporters gratification?
Why are only 16% of nonprofits prioritizing an increase in recurring gifts and 15% an increase in monthly gifts?
Monthly donors offer that security blanket, that ongoing revenue that you need to keep the lights on, keep your mission going.
Based on a colleague’s recommendation, I ordered the book “From the Ground Up: Digital Fundraising for Nonprofits.”
When I was reviewing my monthly gifts for the year, I realized that I hadn’t given monthly to several organizations since May.
A monthly giving save option is offering the donor the option to lower their monthly gift or to pause the monthly gift.
I recommend you take a bit of time right now to make sure that all your monthly donor cancellation processes are in place.
As you know, the biggest factor in driving donor retention is getting that second gift.
I’ve seen this happen several times in different ways. Donation platforms and donor base companies merge.
Offer as many opportunities as possible for donors to give, and especially offer many ways to give monthly.
Recently, I was on Facebook Live with a colleague, and we were discussing some tips for growing monthly gifts.
I know many of you are feverishly working to enter all gifts with a postmark or check date of December 31, 2020.
This past weekend, I read “It’s Not Just About the Donor” by Richard Perry and Jeff Schreifels.
