5 Email Marketing Must-Do's to Boost Nonprofit Donations
August 15, 2019 at 11:20 am

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly.

What’s Your Job, Direct Mail?
August 12, 2019 at 12:00 pm

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.

Donor Relationship Transformation Through Personalization
July 30, 2019 at 11:51 am

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.

How a Camp Experience Improved My Focus for Solicitation
June 28, 2019 at 9:37 am

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army priorities in Indiana. One such priority is through solicitation by acquiring funds to build new cottages for a camp in Southern Indiana...

Direct Mail Is the Story
June 18, 2019 at 12:27 pm

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of coffee in the morning. With the zillions of media channels your nonprofit has at its disposal to communicate with its audience, the question of which moves them is a source of constant debate...

The Music Impact on Charitable Causes
May 24, 2019 at 9:28 am

I love to listen to music. I typically start the day with classical music to place my mind in a daily rhythm. On visits during the day, I will listen to music from a variety of decades. It all depends on my mood. Recently, I was thinking about music impact on philanthropy...

Don’t Knock It Until You Try It—New Ways of Fundraising
May 22, 2019 at 12:21 pm

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

Fundraising Drives: The Power of a Name
May 8, 2019 at 11:15 am

Fundraising drives with sizzling names raise more money. It’s a statistical fact. The name of your campaign, annual drive or new program should be dynamic and memorable, and convey your values to donors and funders, and the passionate impact you seek...

The Magic of Moving People Through Nonprofit Storytelling
February 21, 2019 at 2:09 pm

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...