Why Our Brains Respond to Print… and Direct Mail
September 10, 2019 at 12:28 pm

Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.

The Power of a Monthly Giving Tick Box on Your Appeals
September 9, 2019 at 12:38 pm

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal. 

5 Email Marketing Must-Do's to Boost Nonprofit Donations
August 15, 2019 at 11:20 am

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly.

What’s Your Job, Direct Mail?
August 12, 2019 at 12:00 pm

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.

Donor Relationship Transformation Through Personalization
July 30, 2019 at 11:51 am

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.

How a Camp Experience Improved My Focus for Solicitation
June 28, 2019 at 9:37 am

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army priorities in Indiana. One such priority is through solicitation by acquiring funds to build new cottages for a camp in Southern Indiana...