There are two words in fundraising that cause my stomach to tighten every time I hear them: “prospect” and “annual.”
There’s a lot of chatter about developing a culture of philanthropy. And quite a few people have pretty good ideas on how to do it.
Crediting for major gift pledges won’t work, which is why we suggest that you celebrate securing the pledge.
We believe a focus on helping donors fulfill their passions and interests through the organization is a far better approach.
We are often asked if corporations/businesses and foundations should be included in a major gift program.
The choice of words we use often carry more meaning than we might intend.