Most nonprofit leaders are reluctant to start a planned giving program because they don’t see the immediate value. The thinking is, “Why should I create a program that won’t benefit the organization for another 10 to 15 years?” But, hold on. That actually isn’t true.
Millennials are changing the face of business and they will change the face of philanthropy — eventually.
I believe there is a crisis amongst major gift officers all over the world. It’s a confidence crisis that is causing good people, like you, to struggle and lose faith in their skills as well as cause donors to question the mission of organizations they either support or want to support.
Relationships take time. You know that. Your boss knows it. But we ignore time because that is how we have set up things. There is a budget to manage. A forecast to make. So, we go for the fake relationship. One where we pretend to care, but only if we get the money.
There is a major nonprofit that — I know if you heard its name, you would, by all accounts, say, “Wow, what a great organization that is doing such amazing work.” But, internally, the nonprofit has a leadership mess and toxic environment.
Managers and authority figures do not understand that spending the money to give their MGO admin support is the best investment they can make. The fact is that the cost of providing admin support to an MGO actually increases the return on investment (ROI) of the major gift effort.