Most decisions are driven by emotion, not logic. And that is how you need to approach your work in major gifts.
Several blogs ago, I explained why I object to using the word “prospect” when someone talks about a donor.
This past weekend, I read “It’s Not Just About the Donor” by Richard Perry and Jeff Schreifels.
The general operating rule we suggest in this situation is to serve the person whose interests and passions match those of yours.
There are two words in fundraising that cause my stomach to tighten every time I hear them: “prospect” and “annual.”
There’s a lot of chatter about developing a culture of philanthropy. And quite a few people have pretty good ideas on how to do it.