Donor assets are like pure gold for an organization. If you were to place a value on each one, the resulting number would shock you.
We get asked all the time whether or not a major donor should get fund appeal letters, email solicitations, etc.
A major gift officer’s journey is never a straight and narrow line.
The African proverb speaks to the need for nonprofit managers to be aware of how their actions affect those they manage.
Resistance to change is a regular occurrence in our work with major gift officers. Most often, it is the director of development or the major gift officer who, on the front end, has difficulty with our work.
Most nonprofits do not value major gifts and the work it takes to develop one-on-one relationships with donors. If they did, you would see everyone focusing on it.