It is always amazing to me to hear managers and leaders who want to start or rebuild a major gift program say, “We will just hire some major gift officers and get going,” or something like that. It’s as if this MGO will arrive on the scene and suddenly, money will be pouring into the organization...
Connections
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
If you like baseball, tennis, golf, Gregorian chant, jazz, rock, good wine and deep conversation, then you’ll like to hang out with Jeff.
If you are passionate about fundraising, Jeff will inspire you to be a true “broker of love” for your donors, helping you bring together a donor’s desire to change the world and the world’s greatest needs. Jeff believes that if nonprofits truly want to grow and obtain more net revenue for their mission, it will come through creating, building and successfully managing major-gift programs. The Connections blog will give you inspiration and practical advice to help you succeed. Jeff has more than 25 years of nonprofit fundraising experience and is senior partner of the Veritus Group.
I think I’m changing my language on how a major gift officer’s approach with a donor who is difficult to engage should be. For years, both Richard and I have said you should be patient, yet persistent with a donor… eventually you will come together...
It is important to start right in a major gift program as a new major gift officer. And starting with donors, program and back office familiarization is the key. Everything else, while important, is a distraction, in my opinion...
17 years ago, I was working at one of the top direct-marketing fundraising agencies in the country. We had just landed a brand-new client, and I was in charge of leading the team to work on their account...
This week, purpose to keep all your communications donor-centered, avoiding your natural tendency to talk about what you (or others in your organization) want to talk about. And keep it short, simple and to the point...
It is not an uncommon dilemma. A major gift officer worries about being too aggressive in the relationship, so they turn down the contact volume and miss an opportunity. Or they turn it up too high and offend the donor. How do you strike a balance?...
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