We’ve seen it over and over again: CEOs, presidents, executive directors who actually block progress in the major gift program.
One of the frustrating parts of my journey is getting leaders to provide major gift officers with usable resources.
Ask yourself the following question: “Will this move get me closer to fulfilling this donor’s interests and passions?”
I thought the way to secure a major donor’s money was creative approaches, innovative moves, crafty and emotional donor offers, etc.
In today’s world of tweets and one-liners, it is so easy to abandon the real reason a nonprofit exists.
Each one of the major donors on your caseload is a unique individual with very special characteristics, leanings and preferences.