In fundraising, a donor parts with money when he or she perceives that the “price” being “paid” is worth what happens when the money is used. The donor is giving a sum of money for something, and it is right for him or her. This is a key concept that you, as a major gifts officer (MGO), should pay attention to when designing asks for your caseload donor. What is right for the donor as it relates the amount you propose to ask for?...
Connections
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
If you like baseball, tennis, golf, Gregorian chant, jazz, rock, good wine and deep conversation, then you’ll like to hang out with Jeff.
If you are passionate about fundraising, Jeff will inspire you to be a true “broker of love” for your donors, helping you bring together a donor’s desire to change the world and the world’s greatest needs. Jeff believes that if nonprofits truly want to grow and obtain more net revenue for their mission, it will come through creating, building and successfully managing major-gift programs. The Connections blog will give you inspiration and practical advice to help you succeed. Jeff has more than 25 years of nonprofit fundraising experience and is senior partner of the Veritus Group.
You know how Richard and I are always talking to you about reporting back to your donor the impact their gifts are making, right? And the reason we do it is that the lack of reporting back is still the No. 1 reason why donors stop giving to you...
“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. “They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement...
If you could do your work as a fundraiser from a mindset of abundance rather than scarcity, you would love your job. In our western, white male-dominated culture in North America, the view we grow up with is that there is not enough, and, therefore, we should get as much as we can for ourselves before someone else gets it...
“Last year more than one million quarter-inch drills were sold – not because people wanted quarter-inch drills, but because they wanted quarter-inch holes.” This often-quoted concept by Theodore Levitt sums up exactly what your focus should be as a major gift officer (MGO). Donors want to solve problems. They do not want to hear all the wonderful things about your organization or process...
In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation...
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