You’ve landed the job. You are the new major gift officer. Hopefully someone gave you a different title to use externally, because you should not use MGO as your title.
At Veritus, we believe that creating strategic plans for every donor in your portfolio is critical. All 240 major gift officers who we directly work with all have a plan that will guide them toward achieving their revenue goals.
The other fundraising programs are not doing too well. Finance is going nuts, wondering how the bills will be paid. The executive director has a brilliant solution: launch a major gift program, and sit back and watch the money pour in.
I titled this post “Robots and Major Gift Officers” to get your attention and to make the point that it would be ridiculous to even consider that a robot could be a major gift officer. But I also want to make the point that in your daily major gift work, you have to guard that you don’t do robot-like work.
Purpose to examine all of your asks and proposals in the next week or so. And look at the “because” in each of them. Does your “because” have something to do with solving a societal problem? If not, you are on the wrong track.
A gala is not major gift fundraising, nor does it really have anything to do with philanthropy. A gala is a way that nonprofits bring in cash—and in rare cases, enough net revenue to justify having one.