Richard Perry

Richard Perry

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.

Why You Need Different 'Prices' for Donor Asks

In fundraising, a donor parts with money when he or she perceives that the “price” being “paid” is worth what happens when the money is used. The donor is giving a sum of money for something, and it is right for him or her. This is a key concept that you, as a major gifts officer (MGO), should pay attention to when designing asks for your caseload donor. What is right for the donor as it relates the amount you propose to ask for?...

Why Your Donor Will Give Again

“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. “They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement...

Start Your Ask with the Problem!

“Last year more than one million quarter-inch drills were sold – not because people wanted quarter-inch drills, but because they wanted quarter-inch holes.” This often-quoted concept by Theodore Levitt sums up exactly what your focus should be as a major gift officer (MGO). Donors want to solve problems. They do not want to hear all the wonderful things about your organization or process...

Keeping the Finance Person Happy With Major Gifts

In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation...

How to Get Program Impact Information for Your Donor

One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. And the amazing thing is that most managers and leaders find more value in investing on the front end of fundraising than they do in putting resources into the back end (servicing donors after they give)...

Always Ask: Where’s the Donor?

There’s a lot of chatter about developing a culture of philanthropy. And quite a few people have pretty good ideas on how to do it.