Community building is the climate change of social good. Building a community delivers future value as rewarding as the survival of humankind. Building and nurturing a community ensures your mission’s success.
Peeling the Onion
The ultimate expression of transactionalism is assuming that people will not support your mission with their money or time if they are not directly impacted by whatever it is your mission fights.
Lack of alignment can happen at any level because subordinate employees do not have the tools to see if their work aligns with the strategic plan. They may know their nonprofit needs to raise $14 million, but not the organizational goal of retaining more event participants and transitioning them to sustaining donors.
Instead of getting great at running events, we should have been systematizing and improving methods that foster community. Providing peer-to-peer participants with a way to communicate with each other is key. We have been shouting at constituents instead of building ways for them to talk to each other.
One of the hurdles that organizations that depend on volunteer fundraisers must overcome is people’s aversion to asking others for money on the organization’s behalf. It isn’t just money by the way...
We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...