Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.
Peeling the Onion
Here are some reasons why I believe humility should be a part of every nonprofit’s brand.
Showing gratitude is key to retaining supporters, and retention is crucial to the financial health of charitable organizations.
Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well. A feature of most year-end campaigns emphasizes the tax benefits of charitable giving.
Trust is your nonprofit’s most valuable asset. Donors support your mission so you will make something they think is important happen.
Knowing what to do about raises is tough. “What if we have a recession?” “But we had a great year.” “But we didn’t address raises last year.” “But our headcount is like a leaky bucket.” So yeah, it’s hard.