In fundraising communications, it is important to tailor your message as much as possible to the recipient. This can mean segmentation on a larger scale or individual personalization on a smaller scale. The same is true about fundraising relationships.
Bedrocks & Beacons
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
Years ago, when we were crafting our firm’s mission statement, there was a lot of discussion over one word: respect. Our mission statement says that we “partner with respected nonprofit organizations.” Unfortunately, organizations sometimes stray, and honesty and integrity are compromised...
For many nonprofits, the final quarter of the year—especially November and December—will determine their fundraising success. With the demands of year-end giving and a plethora of events and activities around the holidays, the final weeks of the year will be a blur. But it is time to close your door and do a quick check on these important points...
Last week I made a quick trip to New York City for the memorial service for fundraising legend Jerry Panas. I am sure that Jerry was smiling down on the gathering at the Century Club. Seeing Felicity, Jerry and others was heartwarming. It was a pleasure meeting new friends and learning nonprofit lessons from a fundraising leader...
Donor retention is vital. To us, it has been a core strategy and priority for nearly two decades. Too often, an organization approaches us and shares that they need help with donor acquisition. Then we discern that their priority should be donor retention...
A dynamic annual giving program is important to building a pipeline of future donors—including major donors. It is also important at helping you to fulfill your worthy mission and in providing donors with an incredible giving experience...
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