George Crankovic

George Crankovic

George Crankovic is an experienced, award-winning fundraising copywriter and strategist, he helps nonprofits reach and engage their donors through multichannel direct response, combining strategy, messaging, offer and audience to maximize results for acquisition, cultivation and reactivation. With a proven track record in marketing communications and fundraising, George has worked with blue-chip nonprofits from The Salvation Army, to Project HOPE, to World Relief, to The Red Cross and more nationwide.

An in-demand writer, George has published articles in Fundraising Success magazine, Nonprofit Pro magazine and other national publications. He is a guest blogger at Jeff Brooks’ Future Fundraising Now site, and he blogs at

4 Ways to Use Social Proof More Effectively—and 1 to Seriously Avoid

You’re sauntering down the street on a warm Saturday afternoon when you turn a corner and see a long line of people in front of a French bakery. Your first thought is, "What’s going on here?" You glance at all the people. You glance in the window. You think, "The pastry chef must be brilliant." Next thing you know, you’re standing in line too, eager to order a baguette, a brioche and a couple of chocolate croissants...

Read This in the Next 5 Minutes!!!

You might think infomercials are corny and campy. Maybe so. But they’re also gems of direct response. Let’s take a look at the role the demo plays in an infomercial, and then we’ll see how to apply it to fundraising.

7 Ways to Use Verbal Images to Pull Donors Into Your Appeal

You can use verbal images to make just about every part of your offer and your fundraising appeal more compelling for donors, keeping in mind that the images should be based in fact and not just made-up. A verbal image is an effective way to …