7 Practical Tips for Leveraging the Power of Nonprofit Social Media
May 10, 2018 at 1:39 pm

Due to the popularity of mobile devices and information readily available at the touch of a finger, nonprofit social media marketing is a powerful outreach tool to leverage. The pervasiveness of petitions, the emergence of movements like #BlackLivesMatter and #MeToo, and the increase in fundraising options provide a way for organizations to raise visibility, activate and engage audiences online...

5 Easy Tips for a Share-Worthy Nonprofit Video
April 19, 2018 at 1:13 pm

Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...

How Mobile Fundraising Technology Helps Nonprofits Fundraise Better
April 17, 2018 at 12:04 pm

Nonprofits have been increasingly seeking out mobile fundraising technology companies to: conduct live auctions with text notifications for auction winners; allow for mobile payments at event check-out; send texts inviting guests to increase their offer when they are being outbid in an auction; save volunteers from conducting telephone outreach or tracking mailed RSVPs by transferring event invitations, ticket sales and registrations to an automated platform; and free nonprofit staffers from doing hours of post-event analysis by offering real time event checkout results...

5 Online Fundraising Best Practices to Retain More Donors
March 28, 2018 at 11:49 am

When it comes to perfecting your online fundraising strategy, nonprofits often focus on leveraging software to enable convenient digital donations. Making giving easy for your online supporters is certainly important. However, if your nonprofit wants to bolster your online fundraising strategy over time, you need to take into account the way these software strategies can boost donor retention rates...

Facebook Pulls Nonprofits Into the Fire
March 28, 2018 at 11:25 am

By now, pretty much everyone has heard of the debacle that has befallen Facebook over targeting user profiles in the 2016 presidential election. It comes at a particularly inopportune time for nonprofits, because very recently Facebook had become a major platform for raising money online...

5 Story-Driven Marketing Tips for Nonprofits
March 21, 2018 at 11:59 am

Storytelling is an integral part of sharing your nonprofit’s mission. What spurred passion in you to devote your time to serving this mission? Likely, helping a person in need or hearing an emotive story is what spurred your emotional connection to join or start the foundation...

Twitter Takes a Back Seat to Instagram for Giving
March 7, 2018 at 11:45 am

Many charities and nonprofit organizations think of Twitter as being crucial to their donor outreach. Considering the volume of tweets on popular days, such as #GivingTuesday, it’s easy to see why. Twitter helps organizations amplify their message on an event day, attract media attention and make it easy for followers to share your content...

3 Reasons Why Nonprofit Technology Projects Fail
January 30, 2018 at 11:21 am

Technology projects are their own special type of fun. They can be expensive, there’s usually a percentage of risk involved, there’s bound to be something that you don’t completely understand and, sometimes, they can make or break a nonprofit staffer’s career...