E-mail

Email Best Practices for Fundraising
June 6, 2019

From your email’s header to footer, this is the advice you need to not only grab the attention of your prospects, but to guide them into becoming donors.

How Nonprofit Marketers Can Retain Donors with Email Marketing
September 19, 2018 at 12:28 pm

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...

4 Ways Nonprofits Can Win With Email This Holiday Season
August 16, 2018 at 11:01 am

Temperatures across the U.S. are still soaring, but back-to-school sales hint that fall is on the way—which means it’s time for nonprofit marketers to start planning for the 2018 holiday season. The holidays are a critical time for nonprofits to connect with donors, volunteers and advocates and drive them to action...

Top 5 Tips for Email Marketing During a Capital Campaign
January 17, 2018 at 11:51 am

If we are being honest, on most days our inboxes are buried under a barrage of email. Many of the emails are automated email newsletters from businesses or organizations that we support. Many get marked “read” without us ever opening them or reading them. Really good email campaigns need to be cleverly written in order…

Nonprofit Email Marketing: 7 Emails for All-Year Engagement
January 12, 2018 at 12:13 pm

One of the best ways to get the word out about a fundraising campaign is through email. Emails are free, instant, completely customizable and able to reach anyone on your list who has an email address, which is pretty much everyone...

2017 NonProfit PRO Gold Award Winner: Email
January 5, 2018 at 12:37 pm

The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well...

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

Email Marketing: Important or Impotent?
September 26, 2017 at 11:05 am

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...