Evolving with the Data: How to Measure Your Technological Maturity
April 9, 2019 at 8:16 am

While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management. The data is within reach, but a tangled web of disparate systems can obscure the very insights you value most...

5 Things You Missed During AI for Good Week
March 28, 2019 at 12:07 pm

Artificial intelligence might not be top of mind for a lot of nonprofits, but there's no denying its potential. Machine-learning algorithms could help you raise more money, draft marketing content for donors, predict data for better program management and automate boring tasks...

How Artificial Intelligence Can Improve Your Nonprofit Fundraising Channels
March 26, 2019 at 11:53 am

Big promises are being made about artificial intelligence and how it will impact our lives. Experts say artificial intelligence is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace and lifestyle have yet to pass. So, when will artificial intelligence truly “arrive”?...

What Are Your 2019 Nonprofit Digital Goals?
January 10, 2019 at 12:51 pm

If you’re like me, the fresh start of a new year is a welcome time to reflect on my accomplishments, set new goals and re-prioritize life. In recent years, with my “work hat” on, digital marketing and fundraising seem to have earned a consistent spot as a goal for the year. The opportunities are endless!...

Facebook Fundraising: Making Lemonade Out of Lemons
January 9, 2019 at 12:54 pm

According to Facebook, over 750,000 nonprofits have used Facebook’s fundraising tools since the platform rolled out the feature in 2015. It began as a way for individuals to donate and, in 2016, expanded to allow individuals to allow people to ask their Facebook friends to donate to personal causes...

Facebook Fundraising—Your New Constituent Acquisition Device. Yes, Really.
December 6, 2018 at 12:30 pm

Let’s face facts: Facebook is in our peer-to-peer fundraising space. And while that is scary, it opens up a world of possibility if we choose to come out and play. Let’s talk about the playing field, how to get on it and what might happen to your organization if you do...

Give Your Advocacy Campaign an Edge: 5 Social Media Tactics
November 15, 2018 at 1:13 pm

Social media has become the global forum of activism, advocacy and social change. Roughly half of Americans have been civically active on social media in the last year, according to a Pew Research Center survey...

Facebook Fundraisers: The Best and Worst First Date You Ever Had
November 1, 2018 at 1:06 pm

Turnkey’s peer-to-peer clients describe Facebook fundraisers as a blessing and a curse. The money is great. It just shows up, which is both amazing and, well, great. Last year, Facebook fundraisers put over $300 million into the pockets of 750,000 nonprofit organizations...