Mobile - NonProfit PRO

6 KPIs for Measuring Text Messaging Success in Peer-to-Peer Fundraising Programs

May 27, 2026July 8, 2026 Noel Beebe

gen z texting and using social media on their cell phones

Most nonprofits judge text messaging by direct response standards — but for peer-to-peer fundraising, that’s the wrong scorecard. Here are the six key performance indicators that actually reflect what texting does for your peer-to-peer programs.

Why Donors Are Making Smaller Gifts

April 29, 2026June 23, 2026 Mark Becker

Fundraise Up’s Tara Broughel and Matt Bowe key findings from the “Pulse of the Donor” benchmark report, including why more donors are giving smaller gifts and how mobile, social, and AI are reshaping online fundraising.

Tatango and Givergy Combine to Form momoGood

March 16, 2026

Tatango’s mobile-first fundraising technologoy combined with Givergy’s event and auction platform to create momoGood, an AI-native engagement ecosystem designed to help nonprofits increase participation, strengthen donor relationships, and improve campaign performance worldwide.

How to Design Email and Text to Work Together in Digital Fundraising

February 27, 2026 Amanda L. Cole

Charlotte Conmy and Julie Brock present on integrating email and text messaging strategies during a session at the 2026 Peer-to-Peer Professional Forum.

Email and text aren’t competing channels — they’re complementary tools. Segmentation, sequencing, and intentional design can turn these platforms into a unified digital fundraising strategy.

3 Lessons to Launch a High-Performing Nonprofit SMS Program

February 18, 2026 Mike Snusz

Many nonprofits assume launching SMS requires new systems and new staff. In reality, most already have the infrastructure in place. These three lessons can help you launch a high-performing nonprofit SMS program with confidence.

How to Master Phygital Fundraising in a Hybrid Donor World

November 18, 2025 Kristy Morris

Virtual fatigue is real, but so is the power of in-person connection. Here’s how to use phygital fundraising to blend events, QR codes and digital storytelling so donors feel like part of something bigger — online and off.

What iOS 26’s Unknown Sender Filter Means for Nonprofit Texting

October 27, 2025 Mike Snusz

teenage gen z girl using social media on her phone making a digital donation

Apple’s iOS 26 update introduces the Unknown Sender filter — but for nonprofits, it’s more opportunity than obstacle. Here’s how to stay visible and keep supporter texts front and center.