Mobile

7 Ways Organizations Can Get Started With Mobile Fundraising
April 27, 2016 at 12:14 pm

Your donors are constantly on the move. On a daily basis, they need to: Pay the bills. Make lunches. Drop off the kids at school. Meet work deadlines. Pick up the kids. Drive to soccer practice. Cook dinner. Do laundry. And that’s just Monday! There’s hardly a second to breathe, much less time to write,…

Millennials' Technology Habits Will Change Direct Marketing
April 27, 2016 at 12:08 pm

Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct marketers who have constructed an email program to address earlier generational cohorts will find that their campaigns increasingly fall flat without some key strategic changes. Social and mobile media are much more popular…

The Instagram Algorithm: What Nonprofits Need To Know
April 13, 2016 at 9:35 am

Instagram recently announced that it would be adopting Facebook’s model of algorithm-controlled content. Rather than seeing the posts of people you follow in chronological order, you’ll now see them based on "the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post." Many brands and individuals…

8 Steps to Incorporate Mobile Fundraising into Your Advocacy Campaign
March 25, 2016 at 10:07 am

If you're in the business of advocacy, chances are you're a passionate individual. You think globally and act locally. You care about having your voice and the voices of those you advocate for heard above the fray. Whether you're lobbying, litigating, educating or organizing for your cause, there's one common factor that all groups have…

Google Says Life Is Lived in Moments, Not Days or Years
March 15, 2016 at 11:55 am

Google believes in “moments of intent” and “micro-moments” relative to how consumers search. The question is—are we, as nonprofit marketers, truly available at the moments when people really need us?

5 Corporate Philanthropy Trends Affecting Nonprofits in 2016
February 3, 2016 at 10:31 am

We’re already a month into 2016. It’s time to start making (and sticking to) those resolutions to eat healthier foods, exercise more and have a more positive outlook. 2016 also is looking to be a great year for corporate philanthropy and nonprofits. From matching gifts and payroll giving to fundraising events and mobile giving, corporate…

How Nonprofits Are Using SMS Campaigns to Gain Donations in 2016
January 27, 2016 at 10:00 am

Mobile fundraising is possible, and 2016 delivers a slew of avenues for nonprofits seeking expansion. Within the past four years, both online and mobile-based fundraising have proven to be an effective maneuver. Presidential elections, a prime example, have revealed several ways to enhance funds garnered from outreach programs. If you’re expanding your fundraising options—or, if…

15-Second Storytelling: How to Make an Impact With a Mobile and Social Audience
January 18, 2016 at 11:40 am

Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention...

Mobile Donations Up 45 Percent in 2015 Giving Season
January 14, 2016 at 11:10 am

Last year, we launched our inaugural mobile study with a bang when we discovered that 10 percent of donors gave on mobile devices during the 2014 giving season. This year, we’ve done another deep analysis of 2015 mobile giving across 249,000 online gifts and 1,193 small and medium-sized organizations. The results were even more surprising this time. Between Nov. 1 and Dec.…