Mobile

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

The relationship between nonprofits and donors is always evolving. New, innovative tech platforms for fundraising and management continually emerge on the market. These can increase organizational reach and impact, but there are remaining barriers to new technology for many nonprofits...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Twitter Moments, as defined by Twitter, are curated tweets collected into a story. Moments first launched in October 2015, in partnership with a select few media partners, but as of Sept. 29 all Twitter users can now create them. For nonprofits active on Twitter, Moments are a new way to showcase the best tweets about your…

The latest research from M+R looks under the hood at how 105 various nonprofits raise money online. Researchers found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25 percent in 2015). To summarize, the three most important factors that influence email fundraising response rates. List…

As the Detroit Zoological Society prepared to build its new penguin center, the zoo's development staff considered whether to place "text to give" signs near the construction area. After talking to other institutions and a handful of tech vendors, the zoo staff decided against the requests. Response rates at other zoos to such signs "was…

Mobile fundraising is a craze that’s sweeping the nation. And if you’re a nonprofit professional who’s curious about how you can jump on this exciting bandwagon, you’re in the right place! In this article, we’re going to discuss five of the top ways to make mobile fundraising a part of your organization’s strategy. Let’s dive…

Nonprofit organizations always are looking for new ways to engage with their supporters and solicit donations. To be as effective as possible, nonprofits need to embrace 21st century realities and meet their potential supporters wherever they are. To do so, these organizations can look to some of the emerging technologies taking hold in the retail…

PayPal is rolling out an update to its mobile application, which it hopes will put charitable giving in the forefront of customers’ minds. With a new button that appears at the bottom of the home screen of its app—below options to order ahead or pay in-store—PayPal users can support favorite causes through an in-app donation. The button connects…

Marketers, please get your emails and websites to render properly on common devices. We don’t have time to make adjustments anymore…