Mobile

Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention...

Last year, we launched our inaugural mobile study with a bang when we discovered that 10 percent of donors gave on mobile devices during the 2014 giving season. This year, we’ve done another deep analysis of 2015 mobile giving across 249,000 online gifts and 1,193 small and medium-sized organizations. The results were even more surprising this time. Between Nov. 1 and Dec.…

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large…

Knowing what’s on the horizon for 2016 can help your organization create the most effective fundraising and impact strategies. Tuning into new developments in the social impact sector will help you attract and delight donors while moving your cause forward. We’ve gathered the top trends to look for in 2016, along with some actionable tips.…

When an organization like AmeriCares makes a year-end push for donations, it is serious business for the people to whom it extends aid, whether following natural disasters or in communities like its home turf in Stamford, Conn., where it offers health clinics on an ongoing basis. If Jed Selkowitz, AmeriCares' chief marketing officer, finds the right…

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here until January. But what about January? And the rest of the whole year? If you could look into…

Today, more than 60 percent of Web traffic comes from mobile devices. Therefore, it is more important than ever for nonprofits to ensure visitors can easily and conveniently navigate their websites. Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD), a national nonprofit, wanted to make its website mobile-friendly and replace its existing social community with a more flexible platform...

The Movember Foundation, the charity that helps raise money and awareness for men's health, recently launched a mobile game based on the "Movember" phenomenon. The game, called Run Mo Run!, is available for iOS devices, with all proceeds from its microtransactions and advertisements going to men's health charities. An Android version is also on the way,…

There is a worrying trend that may sound familiar to some of you: Fundraising event revenue online is down in the first half of 2015 versus the same time last year. Not in all cases of course, but in enough situations to warrant a discussion. Some of the data I have examined tell a pretty clear story. As audience shifts from desktop to mobile, the average gift online is declining. So even though there are more donations, the overall revenue is less than 
the same time period last year. What’s going on here...

There was a time when email was enough. Remember the Sony Walkman and how you felt complete with it? Email was like that: it was all we needed for our professional and personal relationships online. But unlike the Walkman that was doomed by technology, email kept its mojo. And in the world of marketing strategies,…