Mobile Donations Up 45 Percent in 2015 Giving Season

Last year, we launched our inaugural mobile study with a bang when we discovered that 10 percent of donors gave on mobile devices during the 2014 giving season. This year, we’ve done another deep analysis of 2015 mobile giving across 249,000 online gifts and 1,193 small and medium-sized organizations. The results were even more surprising this time.

Between Nov. 1 and Dec. 3, mobile donations climbed to 14 percent. That means that in one short year, mobile giving increased 45 percent from the 2014 giving season to the 2015 season.

Moreover, 14 percent of donations were mobile throughout last year, which means that one in seven donors was on a handheld or tablet device in 2015.