4 Challenges Facing Nonprofit Marketers in 2016 (and How to Beat Them)

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever.

But where should you start? The first step is to take a look at the marketing landscape at large to see where it’s moving—and what obstacles could be a roadblock to your success. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started.