Analytics

Judging peer-to-peer texting by direct response metrics misses the mark. Here are six key performance indicators that actually matter.

Bad data quietly kills fundraising performance. Here’s why data hygiene is now foundational — not optional — for nonprofits using AI.

Most nonprofit data isn’t AI-ready. These steps can help build a foundation that supports advanced analytics and responsible AI.

No single attribution model tells the whole story. Here’s how to choose the right one for your nonprofit’s donor journey.

VeraData and Avalon Consulting merged to expand integrated nonprofit fundraising strategy, analytics, and execution.

How nonprofits can identify and qualify high-value donor prospects to strengthen their fundraising pipeline.

Donor attrition is rising. These fundraising KPIs help nonprofits identify early warning signs and strengthen donor engagement.

Avid and Wiland launched a real-time nonprofit fundraising benchmark built on $14 billion in donation data.

Engagement is up, but donations aren’t. Here’s why vanity metrics fall short — and what nonprofits should measure instead.

A recent report revealed how nonprofits are using data to strengthen fundraising investment and drive sustainable philanthropic growth.