Analytics

Quality Data Is Essential to Maximize Your Fundraising Potential
July 3, 2019 at 9:09 am

Quality data is critical in helping to deepen our relationships with our donors. Data can help develop an action plan to use with each donor. It is needed to determine donor interests, appropriate gift requests, appropriate timing and appropriate recognition and appreciation...

Collaborative Learning Helps Nonprofits Reach Mission Impact Goals
May 30, 2019 at 11:04 am

There has been a growing trend in our space, and it keeps on growing. With over 1.5 million nonprofits in the U.S. alone, those who are supporting various nonprofits are demanding more accountability—they want to know how their dollars are being spent and how those dollars are impacting nonprofit missions...

The Importance of Fundraising Metrics
May 10, 2019 at 12:05 pm

I was having a lively discussion with my fundraising staff recently. No matter what your training, every fundraiser typically weighs in on important fundraising metrics to follow for ultimate fundraising success...

The Only Nonprofit Site Migration Guide You Need
April 2, 2019 at 12:27 pm

I love working with nonprofits because they’re in a remarkable position to succeed with SEO. Your website is your lifeblood and whether you use it to rebrand your organization, communicate with the world, collect donations or spread more good, a proper website furthers your nonprofit’s mission...

Why Nonprofits Should Use Google Tag Manager
March 26, 2019 at 11:56 am

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

#NPPTrendingNow Ep. 17: The Role of Big Charities During Disaster Reliefs
September 22, 2017 at 11:00 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the role of big charities during disaster reliefs, steps to re-engaging lapsed donors and metrics to measuring your nonprofit's success...

5 Metrics to Measure Your Nonprofit's Success
September 19, 2017 at 11:00 am

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up...