The Velocity of Crowdfunding Take-off
June 12, 2019 at 11:57 am

A fundraiser needs velocity. It needs to be focused and channeled to maximize every bit of energy expelled. In fact, it’s the emergence of several factors that creates the necessary velocity to make your crowdfunding campaign successful...

Artificial Intelligence Will Make Your Nonprofit Smarter
May 24, 2019 at 9:32 am

As a recent blog in NonProfit PRO described, artificial intelligence is all the rage in the nonprofit world. Traditionally slow to embrace technologies employed in the for-profit world, nonprofits have actually been early adopters of AI...

Don’t Knock It Until You Try It—New Ways of Fundraising
May 22, 2019 at 12:21 pm

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

Technology Learnings from a Military Veteran-Serving Nonprofit
April 26, 2019 at 11:55 am

With a wealth of potential data to track, nonprofits must determine the right technology and best practices to utilize relevant metrics and present them in a meaningful way to target audiences. The right approach will vary depending on an organization’s situation...

Artificial Intelligence Tools Your Nonprofit Must Explore—Now
April 25, 2019 at 12:34 pm

Aside from the work it does, an essential possession of a nonprofit is its donor database, which is the financial pipeline it requires to complete its mission. Recently, Adam Treiser noted that we’ve moved from donor experience-driven fundraising to fundraising with the power of artificial intelligence...

Key Insights for Creating a Winning Facebook Engagement Strategy
April 17, 2019 at 1:08 pm

It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation...

How Much Should You Spend on Digital Fundraising?
April 16, 2019 at 10:55 am

For nonprofit executives and fundraisers, the question is no longer should we invest in digital fundraising, but how much? A general guidance is this that development departments should invest 7% of their time, money and resources into digital fundraising...

Crowdfunding Is a Quick Hitter
April 11, 2019 at 12:52 pm

Recently we collaborated with one of Turnkey’s clients on the strategy to launch a crowdfunding campaign to run concurrently with its peer-to-peer events. Crowdfunding and peer-to-peer are different animals. The former is a direct-response outreach; the appeal is made directly by the nonprofit to potential donors...