Donor Demographics

Nonprofits must understand how to communicate with different people. Studying donor attributes can help determine the appropriate strategies. 

A new report dives into Christian millennials’ perceptions of wealth and giving as the Great Wealth Transfer approaches.

Here are three tips to optimize your website for aging Gen X and millennial donors to encourage them to give to your nonprofit.

Mobile devices are dominating communication. Here’s what nonprofits can learn from the habits of both older and younger generations.

A special report from The Giving USA Foundation revealed key reasons why nonprofits should start focusing more on millennial donors.

In today’s digital landscape, nonprofits must adapt their fundraising strategies to align with the behaviors of younger generations.

Customize your outreach and messaging to connect with each generation.

Younger donors are approaching charitable giving differently than prior generations, per “The Next Generation Philanthropy” report.

The nonprofit sector is on the brink of a creative revolution. And, paradoxically, the TikTok ban may help it arrive.

Though critical to a healthy donor pipeline, mid-level donors are often overlooked. Here’s how to renew your focus on these donors.