Donor Demographics

The more fundraisers know about their wealthy donors, the better. Research shows they may have some traits that you should know about.

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Maria Shanley at Second Harvest Food Bank of Central Florida and Abby Jarvis at Neon One, to talk about data. They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

According to a new study from Fidelity Charitable, impact investing is poised to become a mainstream practice.

We focus a lot on Millennials, therefore, we often overlook Gen X. This is a costly mistake for commercial and nonprofit enterprises.

Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.

Q: What is your advice for nonprofits that are looking to better engage younger donors?

Bitcoin has been around for a decade. The user base tends to double every 1.5 years, regardless of upward or downward price movement.

There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”

Generation Z core values are different than those of previous generations.

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.