Donor Demographics

Q: What is your advice for nonprofits that are looking to better engage younger donors?

Bitcoin has been around for a decade. The user base tends to double every 1.5 years, regardless of upward or downward price movement.

There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”

Generation Z core values are different than those of previous generations.

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.

In this episode of the Nonprofit Chatter, Nhu Te and Taylor Shanklin are joined by Mary Noel, director of business development at DoSomething.org, and David Sacchetti, director of client strategy at Pursuant, to discuss why the younger generation should not be overlooked...

We’re in a revolutionary time when people are becoming more and more philanthropic and charitable giving is as easy as a click of a button. It’s because of this that nonprofits need to take their donor engagement strategies more seriously...

There is something about social media and online communications that twists many people’s heads around to conclude that the up-and-coming Millennial cohort is where the money is. Couple this conclusion with a “direct mail is dead” view, and you have a deadly combination...

Today’s nonprofit organizations need to be as agile and innovative as the young donors and activists they hope to attract. Make no mistake, young people are willing to give. Yet what’s worked in the past is an unlikely predictor of success with young people today...

What’s the best way to steward Millennials? What motivates a Baby Boomer to make a contribution to a nonprofit? Who exactly is a Gen Xer? Answering these questions gives nonprofits a deeper understanding of generational giving patterns...