Donor Demographics

How Digital Fundraising Can Inspire Young Donors
September 14, 2018 at 12:40 pm

Move over, Baby Boomers. Millennials are officially the largest generation in U.S. history. There were 83.1 million Americans born between 1982 and 2000, according to 2015 census data. In a class so large, it’s difficult to make broad generalities about work ethic and perspectives. But given that Millennials will make up 75 percent of the […]

Does Your Year-End Fundraising Drive Include IRA Owners Over Age 70½?
August 21, 2018 at 12:26 pm

With the new tax reform law in place, the ability of your donors ages 70½ and older to donate the distribution from their Individual Retirement Accounts (IRAs) to charity has been made permanent. This is good news. Previously the provision was tenuous and had to be renewed every year. Let me explain...

#NPPTrendingNow Ep 52: Marketing Strategies That Will Engage Millennials
July 20, 2018 at 12:29 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: improving online donations, marketing strategies to engage Millennials and tips for keeping monthly donors...

10 Nonprofit Marketing Strategies to Efficiently Engage Millennials
July 16, 2018 at 10:31 am

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

#NPPTrendingNow Ep. 30: Why You Should Be Reaching Out to Millennials
January 26, 2018 at 11:26 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: two nonprofit data trends, the secret to major gift asks and the importance of Millennials...

Why Nonprofits Need to Chase—and Keep—Millennials
January 24, 2018 at 11:37 am

Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials…

Looking for Your Top Campaign Gift? Check These 5 Places First
November 7, 2017 at 12:10 pm

If you are in a capital campaign, you’ve got to have some prospective donors who are likely to give really big gifts. If your campaign goal is $5 million, for example, you’ll likely need a gift of $1 million or more to anchor your campaign. If your goal is $3 million, you’ll need a gift of between $500,000 and $750,000...

How Influencers Can be Cultivated Into Advocates of Your Nonprofit Brand
October 17, 2017 at 10:50 am

Influencer relationships are still often an area of untapped opportunity for nonprofits and even for many commercial side brands. And it’s not because influencer marketing hasn’t been explored; in fact, in a lot of instances, the influencer space has become somewhat over-commoditized and so crowded with noise that it becomes challenging to differentiate the truly authentic partnerships...

With Hurricane After Hurricane, Some Worry About Donor Fatigue
October 2, 2017 at 12:38 pm

Some New York fundraisers are bracing for donor fatigue after a historic run of hurricanes recently that put unprecedented strain on Americans' charitable giving. Hurricanes Harvey and Irma slammed Texas, Florida and Puerto Rico in the span of two weeks, leaving thousands homeless and prompting donors in New York and nationally to dig into their…