Donor Demographics

Here is some guidance on planned giving as baby boomers begin to transfer their wealth over the next two decades.

Veris Wealth Partners released a report on multi-asset-class investing in support of diversity, equity, inclusion, and belonging.

Generation Y and Z investors are more likely than Baby Boomers to seek guidance from financial advisers for charitable planning.

The Great Wealth Transfer is in motion as baby boomers transfer their wealth to their children. Here are tips to maximize fundraising.

When it comes to attracting major donors, streamlining the donation process with text to give can be a game-changer.

For nonprofits to flourish, it is critical to establish a brand identity that communicates your mission to potential supporters.

A new survey showed that younger people and people with lower household incomes decreased their donations over the past five years.

AI is set to become increasingly helpful, but when it comes to fundraising, there is no substitute for the voice of your donors.

Merkle launched Merkury's identity resolution engine to help companies recognize, understand, and serve their customers in real time.

Candid released Demographics API to help nonprofits easily standardize and integrate their demographic data collection.