Donor Demographics

What Makes Wealthy Donors Tick?
August 23, 2022 at 10:55 am

The more fundraisers know about their wealthy donors, the better. Research shows they may have some traits that you should know about.

The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data
June 29, 2022 at 9:54 am

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Maria Shanley at Second Harvest Food Bank of Central Florida and Abby Jarvis at Neon One, to talk about data. They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

Donor Identities Are Not Personas. Donor Personas Are Not Identities.
August 29, 2019 at 11:09 am

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.