Donor Demographics

A new survey showed that younger people and people with lower household incomes decreased their donations over the past five years.

AI is set to become increasingly helpful, but when it comes to fundraising, there is no substitute for the voice of your donors.

Merkle launched Merkury’s identity resolution engine to help companies recognize, understand, and serve their customers in real time.

Candid released Demographics API to help nonprofits easily standardize and integrate their demographic data collection.

A new LGBTQ+ Index and research report released by the Indiana University Lilly Family School of Philanthropy at IUPUI shows philanthropic support for LGBTQ+ organizations accounted for 0.13% of total U.S. charitable giving in 2019, the latest year for which data are available.

The U.S. is now more diverse than ever. Nonprofits that aren’t already diversifying their donors need to figure out how to do so.

Millennial gift giving increased from 2016 to 2022 mostly as a result of direct mail. Here is what motivates millennials to give.

The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+. So, how can nonprofits connect with this growing demographic?

The average age of donors is 65. An estimated one in nine people age 65 and older has Alzheimer’s disease. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline?

The more fundraisers know about their wealthy donors, the better. Research shows they may have some traits that you should know about.