Donor Demographics

Can Transactional Donors Become Monthly Donors?
September 5, 2017 at 11:07 am

First of all, let me add my thoughts and prayers to those who lost their home and everything else after Hurricane Harvey. And I know we’re not out of the woods yet, with other storms coming near. Fortunately, there are many wonderful experienced organizations on the ground to help the victims. And, of course, fundraising activities have ramped up. People are literally walking in the door with donations...

The Most Charitable States/Cities in 2016
September 1, 2017 at 10:19 am

If you have followed my blog posts through the years, you will quickly realize that I am a very proud West Virginian. I love my home state and city of Charleston. While my head rests in Indiana, my heart rests in West Virginia. The people do not have a great deal to give, but will gladly give the shirt off their back to those in need...

Who Exactly Are Your Donors?
August 31, 2017 at 12:13 pm

Who are my donors, and how have they engaged in the past? Most will answer this question in one of two ways. First, by quoting recency, frequency, monetary segments, complete with highest previous contribution and timing of the most recent gift. Second, by describing donor demographics/wealth with off-the-shelf segments or with their homegrown analysis...

How to Approach the Wealthiest People for a Gift the Right Way
August 28, 2017 at 11:12 am

Once you get over your misconceptions that rich people are so different and that they won’t want to talk with you, you’ll find that if you share common interests, you can bridge the wealth gap and build a relationship that may well lead to a gift...

How to Attract More Men to Your Mission
August 23, 2017 at 11:20 am

There isn’t a “more helpful” sex; both men and women help others. But the gender difference in the peer-to-peer realm is stark—women participate and fundraise at significantly higher levels than men do...

Membership Retention: What Are Member Preferences?
August 22, 2017 at 10:58 am

What’s a great way to steward your donors? Memberships! By incorporating membership options into your nonprofit organization, you’re allowing your donors to be more engaged in the organization. It also gives them some added benefits and simplifies giving, so they don’t “forget” to donate...

GuideStar at a Glance
July 17, 2017 at 1:27 pm

First of all, let me add my thoughts and prayers to those who lost their home and everything else after Hurricane Harvey. And I know we’re not out of the woods yet, with other storms coming near. Fortunately, there are many wonderful experienced organizations on the ground to help the victims. And, of course, fundraising […]

U.S. Veterans Organizations by the Numbers
July 10, 2017 at 1:07 pm

First of all, let me add my thoughts and prayers to those who lost their home and everything else after Hurricane Harvey. And I know we’re not out of the woods yet, with other storms coming near. Fortunately, there are many wonderful experienced organizations on the ground to help the victims. And, of course, fundraising […]

And the Most Generous Country in the World Is …
June 9, 2017 at 11:53 am

The World Giving Index is an annual report published by the Charities Aid Foundation. It uses data gathered by Gallup and ranks more than 140 countries in the world based on how charitable they are...