Donor Demographics

Donor Identities Are Not Personas. Donor Personas Are Not Identities.
August 29, 2019 at 11:09 am

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.

The Nonprofit Chatter Ep 10: The Vanguards of Social Change
June 12, 2019 at 12:08 pm

In this episode of the Nonprofit Chatter, Nhu Te and Taylor Shanklin are joined by Mary Noel, director of business development at DoSomething.org, and David Sacchetti, director of client strategy at Pursuant, to discuss why the younger generation should not be overlooked...

How This Nonprofit Uses Stories to Increase Its Donor Engagement
June 4, 2019 at 1:40 pm

We’re in a revolutionary time when people are becoming more and more philanthropic and charitable giving is as easy as a click of a button. It’s because of this that nonprofits need to take their donor engagement strategies more seriously...

Don’t Write the Older Donors Off
May 13, 2019 at 12:52 pm

There is something about social media and online communications that twists many people’s heads around to conclude that the up-and-coming Millennial cohort is where the money is. Couple this conclusion with a “direct mail is dead” view, and you have a deadly combination...