Donor Demographics

The largest wealth transfer ever is happening now. Here’s some guidance for nonprofits as they look to tap into new donor demographics.

The Blackbaud Institute released a report revealing new insights to encourage spontaneous givers to become repeat donors.

New research revealed that more than half of pre-retirees and retirees are committed to charitable giving, plus other donor insights.

As we approach the end of the year, it is crucial to spotlight the transformative role Black women play in the philanthropic sector.

GivingTuesday released its quarterly giving report, analyzing giving behaviors from April to June 2024. Here are five takeaways.

While Millennials and Gen Z donors made financial gifts, both groups also engage in a range of non-financial charitable activities.

Gen X is often forgotten in fundraising and planned giving circles. Here’s what to keep in mind when trying to reach these donors.

Want to diversify your organization’s fundraising streams? Add corporate philanthropy to the mix to help achieve your long-term goals.

Fundraisers struggle to approach millennials for support. Here are some prevalent myths about this demographic I’ve seen in my work.

A new study found that empathy among young Americans has almost increased to levels seen in the 1970s, as well as other empathy trends.