Donor Demographics

Don’t Forget to Thank Your Mid-Level Donors, Too!
March 13, 2017 at 3:11 pm

The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...

Study: Direct Payment Via ACH Improves Donor Retention
March 1, 2017 at 12:05 pm

One of the toughest challenges in our sector is getting donors to give time and time again—to get one-time donors to become repeat donors. Perhaps it’s showing donors the impact that the organization is making or having a mission powerful enough for donors to want to be a part of the organization. Perhaps simplifying the…

So, You Are Thinking of Becoming a Volunteer? Here Are Some Things to Consider
February 24, 2017 at 6:36 am

So if you are thinking of becoming a volunteer, please do so. I am thrilled my retiring board member has chosen my organization to focus his full-time volunteer endeavors. When that time comes, my job will be to see that he has a great experience in this new role. I am certain he will!...

Report: Do Couples Make Giving Decisions Together?
February 14, 2017 at 12:54 pm

Today is Feb. 14th, so Happy Valentine’s Day! In celebration, let’s explore some information on how couples donate to charities. Fidelity Charitable recently released a report called “How Couples Give,” which was based on survey responses from 694 Fidelity Charitable donors who are either married or live with their significant other...

Where Did All Our Donors Go?
February 14, 2017 at 10:21 am

The ACLU saw a record number of donations come in right after the Trump administration enacted its travel ban. This spawned a discussion on the Nonprofit Happy Hour Facebook page, in which someone wondered if these would be one-time donations. That’s a good question since donor retention rates are declining again. Yikes! This should not…

Hispanic America: Cracking a Fundraising Market 55-Million Strong (and Growing)
September 22, 2016 at 11:19 am

According to the U.S. Census Bureau, 17 percent of the U.S. population is Hispanic. That’s 55.4 million people—the largest ethnic or racial minority in the country. And it’s growing. Of the 2.36 million people added to the U.S. population between 2013 and 2014, almost half (1.15 million) were of Hispanic origin. Urban areas, like New York City, have seen larger increases. The San Francisco Chronicle reports that Hispanics are expected to be California’s majority by 2042. Likewise for Texas, according to the state’s Office of the State Demographer...

Who Are You Speaking To? Creating a Donor Profile
September 20, 2016 at 11:11 am

Creating a donor profile is one of the most illuminating things you’ll ever do—and my first step in working with most new clients. It’s only when you truly can envision the individual you’re writing to that you’ll find your overall writing—from your appeals, to your emails, to your website copy—will take on a deeper, more personal approach...

Video: Experiencing Millennial Discussion Overload? 4 Things to Remember
September 16, 2016 at 9:35 am

Cultural organizations desperately need to get better at reaching Millennials in order to thrive in the future. But in order to have these conversations, we need to clear up some craziness. The aim of this week’s "Fast Facts" video is to set the record straight: Talking about the need to reach Millennials is responsible and…

Baby Boomers to Give $8 Trillion to Charity in Next 2 Decades
March 9, 2016 at 10:52 am

The Baby Boomer cohort is entering retirement, but they’re not done leaving their marks. Boomers are set to give $8 trillion to charity, in the form of money and volunteer hours, over the next two decades, according to a Merrill Lynch study. Giving by retirees will account for half of all giving by 2025, said…