Donor Demographics
June 1, 2017 at 12:01 pm
Where did my lapsed donors go? There are no simple answers. And, there is hope for you and your organization to re-energize these lapsed donors to return to your community...
May 30, 2017 at 11:41 am
My question for you is this: What is the size of your caseload? If it’s above 150, it’s way to high. So, take steps to trim it down. It may feel counterintuitive, but if you focus on fewer good donors and go deep with them your result will be much better on several levels—relationally for the donor and for you and economically for the organization...
May 25, 2017 at 10:10 am
OK, I know that the chart below will make your head spin. But here is what I want you to do: take a look at it and note that there are only 150 qualified donors and that 30 of those donors are “top value, A-list” donors and the remaining donors are split between “mid-value/B-list” donors […]
May 24, 2017 at 8:05 am
Hospitals in Manchester have enough blood supplies to treat patients including the victims of Monday night’s arena attack, the NHS has said. Worried locals were urged to make an appointment to give blood at a later date after the city’s blood donation centres were inundated with volunteers. Images shared on Twitter by a number of users…
May 22, 2017 at 9:55 am
In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...
May 10, 2017 at 9:42 am
Wiland, a company dedicated to advanced data-driven solutions, revealed its new business intelligence solution called Wiland Insights, a product solely created to meet the needs of multichannel retailers, nonprofits and other organizations that generates ample amounts of transactional data. With this tool, Wiland takes interpreting data to a whole new frontier...
May 1, 2017 at 12:37 am
Fundraising Transformed founder Tammy L. Zonker tells colleagues that the key to a lasting relationship is to know the five donor love languages. These languages are based on Gary Chapman’s “5 Love Languages...
April 27, 2017 at 9:17 am
While “winning the lottery” and “find that pot of gold” are nice strategies to dream about, there are some more practical things you can do to get a better understanding of who your donors are—and they won’t require any more expenditure of your already stretched budget...
April 25, 2017 at 11:06 am
Your donors are not ATM machines and people you only communicate with when you need money. They are your partners, and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re…
April 25, 2017 at 10:53 am
Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...
