Donor Demographics

The Art of Engaging Donors on Social Media
April 11, 2017 at 8:48 am

When people engage with brands on social media, it’s usually because they are looking to build a relationship or some kind of connection. Don’t miss this opportunity. An engaged social-media audience is priceless for your organization because these connections provide the potential for increased organic growth and recurring donations...

Tips for Maximizing Philanthropic Impact Year-Round
April 6, 2017 at 10:32 pm

There are a number of studies and reports floating around the online space every single day, and these studies and reports are on a variety of topics—science, health care, marketing, technology, communications, statistics—you name it...

A/B Test Your Way to Better Fundraising Results
April 6, 2017 at 10:18 pm

Your organization’s current fundraising programs may be getting results. They’re working—or so it seems. But what if your results could be getting better… and better and better? The highest performing nonprofits continually test their appeals programs to optimize programs...

Using Data to Drive Your Grant-Seeking Decisions
April 4, 2017 at 2:59 pm

In our grant applications, we are careful to select the best statistics to set out our need statement. We are careful to use the best descriptions about the demographics of those our organization serves each day...

FrontStream Launches New Integrated Fundraising Platform
April 3, 2017 at 9:47 pm

FrontStream recently announced the launch of Panorama, an integrated fundraising platform that includes FirstGiving and Artez for peer-to-peer and online fundraising, BiddingForGood’s online and mobile auctions and GiftWorks Cloud, the company’s donor database...

Are Annual Reports Important for Your Nonprofit?
March 31, 2017 at 8:37 am

Are annual reports important to your nonprofit? I would say definitely so. It provides the past, present and hints of the future for your organization in a very succinct way. Make sure you understand the purpose of the annual report and how you intend to utilize the annual report before launching this program...

How Are You Treating Your ‘C’ List Donors?
March 27, 2017 at 8:31 am

I’ve been thinking a lot about the C-level donors on your portfolio lately. Why? Well, I was reviewing a mid-level program the other day and tracking all the donors that have moved from mid-level to major-gift portfolios… It was quite impressive...

4 Ways Storytelling Persuades Donors
March 27, 2017 at 8:31 am

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

Does the Charitable Tax Deduction Motivate You to Donate?
March 24, 2017 at 8:18 am

I spend a great deal of time thinking about potential donors. I believe research is one of the keys to success in fundraising. My excitement comes when I engage with people and ask for a gift. The greatest percentage of a fundraising person’s time, unfortunately, is not exciting...

Don’t Forget to Thank Your Mid-Level Donors, Too!
March 13, 2017 at 3:11 pm

The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...