Donor Demographics

4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause
May 12, 2023 at 12:29 pm

The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+. So, how can nonprofits connect with this growing demographic?