Donor Demographics

Why Nonprofits Need to Chase—and Keep—Millennials
January 24, 2018 at 11:37 am

Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials…

Looking for Your Top Campaign Gift? Check These 5 Places First
November 7, 2017 at 12:10 pm

If you are in a capital campaign, you’ve got to have some prospective donors who are likely to give really big gifts. If your campaign goal is $5 million, for example, you’ll likely need a gift of $1 million or more to anchor your campaign. If your goal is $3 million, you’ll need a gift of between $500,000 and $750,000...

How Influencers Can be Cultivated Into Advocates of Your Nonprofit Brand
October 17, 2017 at 10:50 am

Influencer relationships are still often an area of untapped opportunity for nonprofits and even for many commercial side brands. And it’s not because influencer marketing hasn’t been explored; in fact, in a lot of instances, the influencer space has become somewhat over-commoditized and so crowded with noise that it becomes challenging to differentiate the truly authentic partnerships...

With Hurricane After Hurricane, Some Worry About Donor Fatigue
October 2, 2017 at 12:38 pm

Some New York fundraisers are bracing for donor fatigue after a historic run of hurricanes recently that put unprecedented strain on Americans' charitable giving. Hurricanes Harvey and Irma slammed Texas, Florida and Puerto Rico in the span of two weeks, leaving thousands homeless and prompting donors in New York and nationally to dig into their…

Is Your Organization Doing What Is Best for the Donor… or the Organization?
September 25, 2017 at 11:28 am

It’s amazing to Richard and me how nonprofits—that do such great things with the programs and projects they have making the world a better place—have a total disregard for their major donors. One example of this was a story I heard from someone who quit her position as an major gift officer several years ago...

Giving for Disaster Relief
September 15, 2017 at 12:21 pm

Because I work for a disaster relief agency that also provides a variety of other important daily services, I am always interested in studying why certain donors only give for disaster relief. On a small sample, I noticed that more than 4,000 of our donors gave for the Hurricane Katrina relief efforts in 2005, but did not give in subsequent years...

5 Ways Nonprofit Marketers Can Maximize Revenue From Current Donors
September 12, 2017 at 3:23 pm

Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials. They’re a generation often criticized for being selfish and narcissistic, but, as with most broad […]

Mid-Year Charitable Giving Report: A Positive Response
September 12, 2017 at 11:29 am

Earlier this year, the Indiana School of Philanthropy predicted charitable giving would rise 3.6 percent in 2017. Based on the volume of individual contributions received during the first half of the year, it appears as if the industry is on pace to meet those projections...

Donors of Chinese Descent Vastly Increase Philanthropy
September 7, 2017 at 1:15 pm

Major philanthropic gifts by Chinese Americans have surged nearly fivefold to almost $500 million in recent years, with most of the money going to higher education, a new study has found. Philanthropy by donors in China also soared as the nation’s roaring economy produced more billionaires than in the U.S. and helped fuel a 430…

Can Transactional Donors Become Monthly Donors?
September 5, 2017 at 11:07 am

First of all, let me add my thoughts and prayers to those who lost their home and everything else after Hurricane Harvey. And I know we’re not out of the woods yet, with other storms coming near. Fortunately, there are many wonderful experienced organizations on the ground to help the victims. And, of course, fundraising activities have ramped up. People are literally walking in the door with donations...