
Donor Demographics

As we approach the end of the year, it is crucial to spotlight the transformative role Black women play in the philanthropic sector.
GivingTuesday released its quarterly giving report, analyzing giving behaviors from April to June 2024. Here are five takeaways.
While Millennials and Gen Z donors made financial gifts, both groups also engage in a range of non-financial charitable activities.
Gen X is often forgotten in fundraising and planned giving circles. Here’s what to keep in mind when trying to reach these donors.
Want to diversify your organization’s fundraising streams? Add corporate philanthropy to the mix to help achieve your long-term goals.
Fundraisers struggle to approach millennials for support. Here are some prevalent myths about this demographic I’ve seen in my work.
A new study found that empathy among young Americans has almost increased to levels seen in the 1970s, as well as other empathy trends.
Collage Group released two reports on charitable giving trends, evaluating differences in giving by age and gender, respectively.
The Blackbaud Institute released a report showing trends in Gen Z’s generosity, what motivates them to give, and more.
A new report showed the impact of Latino giving circles. Here are four takeaways for nonprofits who want to connect with these groups.