Acquisition

Using Multichannel Digital Fundraising 'Shoestring' Strategies for Acquisition
April 29, 2019 at 12:18 pm

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...

The Nonprofit Chatter Ep 1: Stewardship as a Nonprofit Acquisition Strategy
August 22, 2018 at 1:55 pm

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...

Why Acquisition Should Be a Top Priority
July 18, 2018 at 12:34 pm

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

Dynamics of Making the Big Ask: 5 Strategies to Live By
June 12, 2018 at 12:31 pm

Whether you’re a member of an established nonprofit or an up-and-coming small shop, you’re likely always looking for new-and-improved ways to make the big ask.  Your nonprofit doesn’t need to be in dire straits to benefit from a review of your gift solicitation process. In fact, it’s smart for every nonprofit to regularly review their ask strategy...

YouCaring Acquires Generosity.com as Indiegogo Pulls Out of Personal Causes Fundraising
January 25, 2018 at 1:43 pm

Some consolidation is underway in the world of crowdfunding and online fundraising: YouCaring—which competes with GoFundMe and others in the area of sourcing fundraising for compassionate and charitable causes—is buying Generosity.com from crowdfunding giant Indiegogo (which originally launched as Indiegogo Life). The latter is using the divestment to further hone its focus on crowdfunding campaigns for hardware startups…

How to Begin Attracting New Donors to Your Organization
January 9, 2018 at 10:24 am

To begin attracting new donors to your organization, you first need to step back and determine a strong and compelling case for support. Without a rationale for giving, you won't be able to attract any new donors to your organization...

10 Steps to Finding New Donors for Your Nonprofit Organization
November 2, 2017 at 12:27 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...

3 Musts When Asking for a Nonprofit Gift
November 1, 2017 at 10:27 am

From October to December, nonprofits dedicate time and energy to fundraising. They reach out to supporters and ask them to give. They share their impact—what they have done this year and what they will do next year. They share stories from those whose lives have been changed as a result of donations from people just…

Best Practices for Retaining and Recruiting Event Participants
October 23, 2017 at 3:40 pm

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give. Below are […]

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give. Below are […]