Acquisition

How to Combine Strategy, Analytics, and Creative to Captivate New Donors and Keep Them Coming Back

An estimated 90% of text messages are opened within three minutes. Here are five automated texts that can help increase giving.

The Fundraising Effectiveness Project revealed its quarterly fundraising data for 2023. Here are four insights from the report.

CCS Fundraising released its “2024 Philanthropy Pulse” report showing fundraising obstacles, as well as anticipated outcomes for 2024.

Here are some tips for identifying new prospects who may turn out to be long-term successful financial supporters of your organization.

Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.

Hatch.ai announced “OpenGiving,” an AI-powered search engine that helps nonprofits discover new donors outside their existing database.

Here are 5 ways to use lead-generation ads to engage your audience and reinforce your messaging.

Soraya Alexander, from Classy and GoFundMe, and Troy Dunmire, from the Leukemia & Lymphoma Society, discuss a new pilot program.

Effective copywriting can help readers stay past the headline, and there are actually a few neuroscience-backed tactics you can use.