How to Tell Prospective Donors What You Do
March 22, 2023 at 10:22 am

It’s not about you. The biggest mistake you can make is thinking your organization is the story. People aren’t buying your organization. When someone asks: “What do you do?” they’re not interested in your organization so much as what your organization accomplishes.

7 Ways to Prioritize Donor Acquisition and Retention This Year
February 16, 2023 at 12:07 pm

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

Dynamic Fundraising Tips for the New Recession Era
October 27, 2022 at 11:36 am

The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.

Donor Participation Project to Host First Conference 
April 13, 2022 at 8:30 am

During the heart of the pandemic, Louis Diez founded the Donor Participation Project, an online meetup for fundraisers to learn from one another. The project will launch its first conference this month. 

How To Use Growth Funnels To Grow Your Audience and Revenue
October 13, 2021 at 10:05 am

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Data Axle Acquires Lake Group Media and DonorBase
September 9, 2021 at 1:04 pm

Dallas-based Data Axle, a data and marketing solution provider, announced it has acquired two Armonk, New York-based companies — Lake Group Media Inc., a media buying and sales agency, and DonorBase Inc., a nonprofit cooperative database...

Monthly Giving So Easy Your Pet Could Do It
September 7, 2021 at 8:45 am

It’s important to remember though that just because it seems easy, you, as the nonprofit, will have to make it easy for the donor to keep on giving.

Beyond COVID-19: Reimagining the Customer Experience
August 31, 2021 at 10:07 am

There’s no turning back from the behavior changes and disruption brought about by the pandemic. Savvy companies are leveraging this digital transformation to build audience-centric strategies and grow their organizations as they re-emerge from the pandemic-driven recession...