Acquisition

Dynamic Fundraising Tips for the New Recession Era
October 27, 2022 at 11:36 am

The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.

Donor Participation Project to Host First Conference 
April 13, 2022 at 8:30 am

During the heart of the pandemic, Louis Diez founded the Donor Participation Project, an online meetup for fundraisers to learn from one another. The project will launch its first conference this month. 

How To Use Growth Funnels To Grow Your Audience and Revenue
October 13, 2021 at 10:05 am

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Data Axle Acquires Lake Group Media and DonorBase
September 9, 2021 at 1:04 pm

Dallas-based Data Axle, a data and marketing solution provider, announced it has acquired two Armonk, New York-based companies — Lake Group Media Inc., a media buying and sales agency, and DonorBase Inc., a nonprofit cooperative database...

Monthly Giving So Easy Your Pet Could Do It
September 7, 2021 at 8:45 am

It’s important to remember though that just because it seems easy, you, as the nonprofit, will have to make it easy for the donor to keep on giving.

Beyond COVID-19: Reimagining the Customer Experience
August 31, 2021 at 10:07 am

There’s no turning back from the behavior changes and disruption brought about by the pandemic. Savvy companies are leveraging this digital transformation to build audience-centric strategies and grow their organizations as they re-emerge from the pandemic-driven recession...

3 Strategies to Get Creative With Donor Acquisition
July 27, 2021 at 10:40 am

So, where do new nonprofit donors come from? From putting yourself out there! Stop saying, “If people only knew about us, they’d support us.” Waiting passively for folks to be attracted to you is a losing proposition. Your job is to proactively attract them...

3 Tactics to Acquiring New Donors for Your Nonprofit
July 15, 2021 at 8:25 am

Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Also, leading organizations, such as St. Jude, are reaching out to new audiences, like gamers, because they know they have to meet people where they are, to support a good cause.