Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
When reaching out to your audience, gamification can help engage millennials and Gen Zers, who make up most of the population.
Holidays evoke emotion, and nonprofit campaigns use emotion to drive action. Here’s how holidays can connect you with your audience.
You might find yourself doing the same old things when it comes to fundraising. Here are three ways you can make improvements in 2024.
Here are five things you should do in the first six months of the year to make your digital ecosystem work better for your mission.
Nonprofit text messaging now operates similar to an email program. Here are four reasons this channel has evolved beyond text-to-give.
As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.
There are approximately 1.8 million charitable nonprofits in America. What makes your nonprofit stand out?ย
Year-end marketing campaigns should stay true to your nonprofit’s branding. Remember these things when developing your strategy.
When it comes to marketing, nonprofits can make the most of their limited resources by developing a Google Ad Grants strategy.
