Annual Campaigns

It’s Q1: Time to Start Year-End Planning
February 21, 2022 at 8:45 am

Every year, nonprofit marketers focus on the sprint that is year-end giving from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is!

Make the Ask for Year-End Giving
November 30, 2021 at 1:07 pm

Although it may seem like you are competing with every other fundraiser who is making year-end asks, donors have become more intentional and savvier about how and to what causes they give. It’s a simple fact that has been proven time and again in fundraising studies and research: People give to charity at the end of the year.

CDR Fundraising Group Wins Gold With Toys for Tots' Year-End Campaign
October 21, 2021 at 12:59 pm

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

How To Use Growth Funnels To Grow Your Audience and Revenue
October 13, 2021 at 10:05 am

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.