Annual Campaigns

A Comprehensive Guide to Your Year-End Drive, Part 3
September 25, 2019 at 10:50 am

The second year-end appeal letter is focused on donors who have not yet responded to the first appeal. The donor should receive the second letter on December 26. It is critical that you update your database daily as the mail comes in.

How Should You Treat Your Monthly Donors on Giving Tuesday?
September 23, 2019 at 10:58 am

As you’re getting ready for Giving Tuesday — or the campaign season starting before Thanksgiving — this question comes up often: Should I include my monthly donors in my Giving Tuesday campaign?