Annual Campaigns

Annual Giving
June 6, 2019

Identifying, cultivating, and ranking annual prospects.

8 Key Indicators of a Strong Nonprofit Fundraising Campaign
May 22, 2019 at 12:18 pm

What are the key indicators of a strong nonprofit fundraising campaign? In order to have a strong fundraising campaign of any sort, whether it be capital, endowment or even annual, you need several hallmarks of success in place before you launch it...

Feast and Famine: A View of 2018 Year-End and Beyond
February 26, 2019 at 11:55 am

There were 35 days between Giving Tuesday and New Year’s Eve last year. No doubt, these were some of the most stressful days of the year for nonprofit fundraising teams, with anything from 30 to 50 percent of annual revenue riding on such a relatively short period of time...

Analyzing Your Calendar Year-End Fundraising Efforts for Effectiveness
February 12, 2019 at 12:23 pm

Many groups end the year and then move onto their next project starting Jan. 1. While forward-thinking and acting is important, it is also equally as critical to do some analysis of the past year; calendar year-end, particularly, since it is a barometer of the overall health of your development program...

Our Thriving Generation of Generosity—#GivingTuesday Tops $380M in 2018
November 29, 2018 at 1:11 pm

The most anticipated day of the year for those of us in the nonprofit world is, perhaps, #GivingTuesday. Created six years ago by the Belfer Center for Innovation and Social Impact at the 92nd Street Y, #GivingTuesday puts an emphasis on the gift of charitable giving and acts as the kick-starter for the holiday giving season...

Year-End Tip No. 4: Thank-You Calls
November 27, 2018 at 12:32 pm

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.” By sharing these first, my “tips” will be self-evident...