Annual Campaigns

Make the Ask for Year-End Giving
November 30, 2021 at 1:07 pm

Although it may seem like you are competing with every other fundraiser who is making year-end asks, donors have become more intentional and savvier about how and to what causes they give. It’s a simple fact that has been proven time and again in fundraising studies and research: People give to charity at the end of the year.

CDR Fundraising Group Wins Gold With Toys for Tots' Year-End Campaign
October 21, 2021 at 12:59 pm

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

How To Use Growth Funnels To Grow Your Audience and Revenue
October 13, 2021 at 10:05 am

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

How Can You Boost Year-End Giving? Part 2
October 1, 2021 at 11:44 am

Can you believe the final quarter of the calendar year is here? For everyone in the nonprofit universe, it is go-time for year-end giving! The pace of work is faster and the urgency to succeed is greater...

How Can You Boost Year-End Giving? Part 1
September 24, 2021 at 1:22 pm

As a former football player, I tried to be prepared for every quarter of the game. I was especially fired up for the fourth quarter. Like football, the final quarter of fundraising, or year-end giving, depends upon focus, preparation, strategic thinking and continual excellent execution...

What’s New in Year-End Giving?
September 22, 2021 at 12:04 pm

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally...

What Is the Biggest Year-End Fundraising Mistake a Nonprofit Can Make?
August 9, 2021 at 12:10 pm

NonProfit PRO asked two of its board members for their best advice on year-end giving. Here's how to avoid the biggest year-end fundraising mistakes from Paul D'Alessandro, founder of D'Alessandro Inc., and Tammy Zonker, founder of Fundraising Transformed...

Encourage Donors to Give More Through Layering
June 3, 2021 at 4:10 pm

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area...