Annual Campaigns

The Case for Ending Giving Tuesday
January 31, 2023 at 12:22 pm

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

Bonterra Announces Key Data Insights From Giving Tuesday
January 9, 2023 at 11:52 am

Bonterra announced key data insights and takeaways from Giving Tuesday to inform continued future fundraising success. Giving Tuesday, an internationally recognized day of generosity in over 85 countries, was held on Nov. 29, 2022.

Recurring Gifts Rocked It on Giving Tuesday
December 15, 2022 at 9:08 am

The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total, and some Giving Tuesday donors even committed to recurring gifts.

Who Wins and Who Loses on Giving Tuesday
November 29, 2022 at 9:37 am

Amid Giving Tuesday, there’s an opportunity to highlight how major giving days reinforce inequality along lines of race and class.

4 Fallacies of Year-End Giving
November 21, 2022 at 12:58 pm

Here are several reasons why it’s a bad idea to use year-end giving as a significant fundraising strategy.

8 Easy Things to Do to Raise More Money for Year-End
November 16, 2022 at 11:15 am

The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money before Dec. 31.