When organizations start to segment their year-end appeal letters, they often start with segmenting out active and inactive donors.
Setting a campaign goal without planning is planning to fail, or what I refer to as using the “hope-and-pray” method of fundraising. However, it also demonstrates the fact that you need an active and healthy development program from which to draw the number of prospects and donors.
There is no harm in making a hard choice to skip Giving Tuesday.
We’re entering into the season of giving, so let’s explore some of the top marketing ideas for a successful fundraising season!
Now is the time to plan for the fundraising and communications activities you’ll employ between the time you read this and December 31.
The second year-end appeal letter is focused on donors who have not yet responded to the first appeal. The donor should receive the second letter on December 26. It is critical that you update your database daily as the mail comes in.
As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.
As you’re getting ready for Giving Tuesday — or the campaign season starting before Thanksgiving — this question comes up often: Should I include my monthly donors in my Giving Tuesday campaign?