Amanda L. Cole

Amanda L. Cole

Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO’s sister publication, Promo Marketing. Contact her at

NonProfit PRO to Co-present Inaugural BridgeTECH Ahead of Bridge Conference

NonProfit PRO, in collaboration with the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, D.C. (AFP-DC) is excited to announce the launch of BridgeTECH, an event designed to empower nonprofits with cutting-edge technology solutions.

What You Missed at AFP ICON 2023

Whether you attended or missed 2023’s AFP ICON, in which more than 3,600 attendees gathered to learn the latest fundraising tactics, NonProfit PRO has you covered. Here’s the roundup of the sessions we covered in New Orleans. 

4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause

The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+. So, how can nonprofits connect with this growing demographic?

Should You Solicit Donors With Cognitive Impairments?

The average age of donors is 65. An estimated one in nine people age 65 and older has Alzheimer’s disease. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline?

4 Steps to Convert Crisis Donors to Loyal Mission Donors

Nonprofits react to crises. Though giving tends to rise around these events, nonprofits often are unable to retain these often one-time donors. If your organization doesn’t have a plan to steward these reactionary donations to make them become more commonplace, it should.

What Americans Think About Nonprofits, Per New Study

What Americans Think About Philanthropy and Nonprofits,” a new study from the Indiana University Lilly Family School of Philanthropy, polled about 1,300 Americans over the summer of 2022 to learn more about how the American public perceives philanthropy and the nonprofit sector. 

8 Major Nonprofit Trends for 2023

NonProfit PRO has continued its annual tradition of asking prominent thought leaders in the sector to make nonprofit trend predictions. We sought out experts from nonprofit organizations, agencies and technology providers to learn what’s on their minds and what might be 2023’s top nonprofit trends.