Amanda L. Cole

Amanda L. Cole

Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO’s sister publication, Promo Marketing. Contact her at

Tips for Retaining and Upgrading Mid-Level Donors

Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.

The NonProfit Voice Ep 68: How to Reduce Water Damage to Your Nonprofit Property

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Lisa Elsass, executive director of Rio Concho Retirement Community, and Lenna Kennedy, risk management consultant at Philadelphia Insurance Companies, to discuss how nonprofits can address property damage.

4 Steps to Build a Planned Giving Legacy Society

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

DAF Giving Remains Strong Despite Economy

The largest donor-advised fund announced its grantmaking increased 11% in the first half of 2022. With $4.8 billion already given through June of this year, Fidelity Charitable is on pace to surpass $11 million in grants this year. The rise comes after a record $10.3 billion for the grantmaker in 2021.