Mark Becker

Mark Becker

Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits.

Mark also serves on the editorial advisory board for NonProfit PRO, where he contributes monthly to his blog, “P2P Fundraising Essentials.”

The NonProfit Voice Ep 58: Why Video Is Vital to Nonprofit Storytelling

Host Mark Becker is joined by Joel Resnik, chief revenue officer at Gather Voices, in this episode of The NonProfit Voice Tech Series where they examine the power of video to tell your nonprofit's story, and even how beneficiaries and supporters can assist these efforts through user-generated content.

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

The NonProfit Voice Ep 55: How To Increase Revenue With Corporate Matching Gifts

With more than 65% of Fortune 500 companies offering matching gifts for employee charitable contributions, how can you make sure your nonprofit isn't missing out on this revenue? In this episode of The NonProfit Voice Tech Series, Mark Becker, NonProfit PRO editorial advisory board member, is joined by Julia Beltran, partnership success specialist at Double the Donation.

The Tools Your Nonprofit Needs To Boost Its Peer-to-Peer Success in 2021

Organizations are requiring more robust software functionality to ensure virtual and hybrid campaigns connect as deeply with participants and donors as in-person events. In response, peer-to-peer software vendors are offering more tools for organizations and participants to engage in richer and more meaningful ways.

How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

With What Tools Should Your Peer-to-Peer Fundraising Software Integrate?

It's important to get an overall picture of how your constituents interact with your organization and vice versa, as well as gather and analyze data about past peer-to-peer campaigns and events. Your ability to accomplish these things depends heavily on your peer-to-peer fundraising software’s ability to integrate with other key systems...

How to Get the Most Out of a Peer-to-Peer Fundraising Software Demo

You might have mixed feelings about the idea of finding and implementing new peer-to-peer fundraising software. Maybe you’ve seen the signs that it’s time for a new solution, but you dread the process of finding the right technology for your nonprofit. When you’re on the buyer’s side, product demos can be tricky. Time is limited, and it’s important that you see all you need to see to make the right selection for your organization and feel confident in your decision...

How to Write a Request for Proposal for New Peer-to-Peer Fundraising Software

Once you’ve identified that it is time for new peer-to-peer fundraising software, then it’s time to find the right software for your nonprofit. One of the best ways to do this is to issue a request for proposals, or RFP. A well-developed RFP can go a long way toward the success of your P2P fundraising software selection...