What to Do When Your Monthly Donors Click and Leave?
July 16, 2018 at 10:29 am

This problem doesn’t just occur with monthly donors, but with all donors. That last step, finishing the donation is the key. But often, the donor clicks through. They’re ready to make a gift, but for some mysterious reason, they leave. They never finish the donation...

Are You a Lone Wolf?
July 16, 2018 at 10:25 am

History books and our current culture like to tell stories of success of the “self-made man.” We all grow up thinking that if we become the lone wolf and just do something on our own it is more noble than having someone help you. I think that is a pile of garbage...

Too Busy? Invest in Fundraising Training
July 12, 2018 at 12:07 pm

How do I get started building a strategic fundraising program? Get the right kind of fundraising training. What’s the “right kind”? Fundraising training that focuses on fundraising principles, not techniques or tactics...

Making Your Nonprofit Mission Work—Start Fresh or Collaborate, Part 1
July 11, 2018 at 11:49 am

Years ago, long before I worked in the nonprofit sector, I started my own nonprofit organization collecting and distributing school supplies to kids in need. I had no idea what I was doing; I just knew my nonprofit mission was to accomplish “something good.”...

Peer-to-Peer Fundraising: Easy Money Is Not the Best Money
July 11, 2018 at 11:44 am

If you run a peer-to-peer event, you’ve heard or thought this: “If we just charge $35 to every person who shows up at our event, we’d make a lot of money.” The problem with this thinking is that it’s a price tag, and after people pay the price, they’re a lot less likely to fundraise. That’s not just what we think; it’s what the data tells us...

Say ‘No’ to Donor Extortion
July 10, 2018 at 10:23 am

Here’s a novel concept: Donor extortion isn’t fun. In fact, it’s pretty darn terrible. Duh. So, can someone please tell me why I keep seeing so much of this demeaning practice going on in the fundraising space?!...

Major Gifts Familiarity Breeds Contempt
July 9, 2018 at 11:30 am

Our donors are such a wonderful gift to us. And they, collectively, are doing so much good work in our world. Let’s agree to take a look at ourselves, as major gifts officers, to make sure we are doing everything we can to honor them and lift them up...

Peer-to-Peer Event Financial Reporting 101
July 6, 2018 at 1:54 pm

How do you do financial reporting for your peer-to-peer event? Often when collaborating on strategy for events, we get into bookkeeping territory. A typical question sounds like this, “When determining costs of grassroots events, like a walk or a 5K, do you include staff, event costs, or both?”...

4 Questions to Answer Before Creating a Nonprofit Content Marketing Strategy
July 3, 2018 at 9:00 am

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...