Multichannel

5 Lessons Comic Books Can Teach Marketers
October 15, 2015 at 10:05 am

If you live in New York, you've probably noticed an influx of costumed pedestrians and strangers since last Thursday. Blame the 2015 New York Comic Con. The sold-out event is always a spectacle, which reverberates outside the Javits Center walls, and these events are only getting bigger. In many ways, the growth of these events…

Messaging: Why Consistency Is Everything
August 25, 2015 at 6:00 am

There are more ways to reach donors than ever before, and more in the works at all times. And the staggering variety of channels makes it possible to reach just about any audience. But there’s a catch, and it’s a big one. How do you keep your messaging consistent across all those channels...

Marketers Need to Flex Their Content Marketing Muscle [Infographic]
June 22, 2015 at 2:33 pm

Content marketing is like a muscle: It will only get stronger if you use it. And just as how muscles work with other parts of the body to propel movement, content marketing has to connect to the rest of an organization's marketing mix to generate progress. That coordinated effort is one focus area of PAN…

How to Write a Fundraising Drip Campaign
April 27, 2015

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in enough to engage your target and make him or her a regular supporter.Drip campaigns create those exposures in a tactical way that dovetails with your overall strategic plan. Here are 11 tips to help you get more drip for your buck.

Your Fundraising Product Mix
April 23, 2015

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product mix?

The Omnichannel Nonprofit
March 1, 2015

In today's environment, a nonprofit organization must be more than just a multichannel marketer — it must operate as an omnichannel nonprofit.

Your Supporters Are Your Investors
March 1, 2015

Whether nonprofit or for-profit, the people whom you reach are critical to your success. How do you give them that feeling of being connected and satisfied with their experience with you?