Finding Your Direct-Mail Donors — Online
August 1, 2014

Most of the donors in our databases were acquired offline — through direct mail, events or other means. How do we target them with relevant online display ads to encourage them to take action online? Or donate online or offline? Magic? No … through direct-response, cookie-based targeting.

Tear Down the Silos!
July 1, 2014

There are different types of silos that can harm your nonprofit organization. Do any of the following sound familiar?

3 Things You Can Do Now in Response to Current Fundraising Trends
June 27, 2014

With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise. 

Advancement and Collaboration Produce Synergy and Greater Fundraising Results!
May 14, 2014

Successful advancement must be strategic and integrated. It relies on the understanding of what each discipline is — and is not — and how together, the disciplines become a beautiful orchestra creating a masterpiece yielding a great donor relationship and experience, plus many more dollars raised to achieve the organization's mission.

3 Barriers to Integrated Marketing Success
February 20, 2014

A strong integrated marketing strategy features consistent brand messaging across all channels plus an internal team that works together closely and seamlessly to provide a unified experience to supporters. After all, your audiences view and support your organization as a whole, not in fragmented silos of IT, fundraising, marketing, programs or leadership. Streamlining the process internally to accurately and fully convey your organization’s identity ensures you don’t confuse your audience with different personalities, opinions and voices.

Here are three common mistakes that undermine your organization’s marketing.

Fundraising: What Does Mark Twain Say?
February 12, 2014

I don't like fundraising programs that don't raise funds and the attitude that it has to be "either/or" when it comes to things like email and direct mail or social media and newsletters. I much prefer "both/and." So in that spirit, I once again turn to my old friend, Mark Twain, for advice on achieving the best results in our fundraising efforts.

Integrating Your Fundraising Efforts
February 6, 2014

Many of my clients have one-person development offices. If they are lucky, that means that there is a development director and maybe a (often part-time) assistant. If they are not, that means that the CEO is also the development director. Lucky or unlucky, this means that the one person is responsible for it all — from grant writing, managing special fundraising events, annual giving, major gifts and anything else that comes up.

In reality, what that means usually is that at best one thing is done pretty well and the rest … well, the rest.

Mastering Multichannel Acquisition
February 1, 2014

With the onset of new and emerging technologies in the fundraising arena, today’s fundraisers have many channels by which to acquire new donors. The question is: Which are the best?