4 Truths That Should Go Without Saying in Modern Marketing

The year 2015 has been one of change and revolution, both in and outside marketing. As we approach the final stretch of this turbulent year, I thought it prudent to review some of the most prevalent talking points in marketing, and why they probably shouldn't be talking points in 2016. Not because these aspects of the industry are irrelevant. Quite the opposite, actually.

Marketers speaking in boardrooms and on conference panels around the world have waxed poetic about topics such as personalization and omnichannel marketing for years now, and this was necessary for a long time. But, just as life with a flip phone hasn't gotten any easier, neither have the lives of marketers who fail to meet customer expectations in any of these four areas.