Multichannel

Omnichannel vs. Multichannel
September 30, 2014

Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.

2014 DMAW MAXI Awards Results
September 1, 2014

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.

Finding Your Direct-Mail Donors — Online
August 1, 2014

Most of the donors in our databases were acquired offline — through direct mail, events or other means. How do we target them with relevant online display ads to encourage them to take action online? Or donate online or offline? Magic? No … through direct-response, cookie-based targeting.

Tear Down the Silos!
July 1, 2014

There are different types of silos that can harm your nonprofit organization. Do any of the following sound familiar?

3 Things You Can Do Now in Response to Current Fundraising Trends
June 27, 2014

With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise.