In 2015, Digital Marketing Went Mainstream

Here, on the cusp of 2016, it's hard to imagine digital marketing as a fringe or niche aspect of marketing. Such a time did exist, and with 2015 coming to a close we have fully and completely moved past that transient epoch.

“Digital marketing has moved into the mainstream, as 98 percent of marketers affirm that digital techniques are merging into the larger marketing operation,” Yvonne Genovese, group vice president of Gartner for Marketing Leaders, said in Gartner's "CMO Spend Survey 2015-2016."

This normalization of digital marketing is an aspect of direct marketing that we've tracked heavily at Direct Marketing News, particularly through our compilation e-book series.