The sold-out event is always a spectacle, which reverberates outside the Javits Center walls, and these events are only getting bigger. In many ways, the growth of these events is but a function of the passionate comics community. Marketers can learn much from the practices employed by comic book publishers. Given the increasing size of comics' cultural and commercial footprint, now's a good time to mine this reinvigorated industry for its bountiful marketing insights.
Here are five marketing lessons or trends that lie hidden in the panels of comic books.