Social Media

Constituents Do More Than Wear Your Wristbands
November 22, 2017 at 11:02 am

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

#NPPTrendingNow Ep. 23: Understanding the 'Anchoring Effect'
November 17, 2017 at 11:51 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: increasing revenue with the anchoring effect, tax deductions and social media trends to know for 2018...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

How to Create More Effective Nonprofit Social Media Content
October 24, 2017 at 12:45 pm

When I use social media, there are pages I return to each time I sign on and then there are those I've stopped looking at altogether. As the head of a nonprofit organization, it got me thinking about why I was drawn to certain pages on social media more so than others. After all, I…

Best Practices for Retaining and Recruiting Event Participants
October 23, 2017 at 3:40 pm

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond. Seth Myers said on Saturday […]

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

10 Awesome Marketing Ideas for Nonprofits
September 7, 2017 at 1:07 pm

Finding new ways to reach volunteer and donor prospects can be challenging in the nonprofit marketplace. There are many nonprofits competing to catch the attention of your organization's prospects. In the U.S. alone, there are over 1.5 million nonprofits trying to gain exposure and live out their mission...

Facebook Will Match Harvey Relief Donations Up to $1M
September 5, 2017 at 11:26 am

As Tropical Storm Harvey continues to inundate the Texas Gulf Coast, Facebook users have one more reason to donate to relief efforts. Facebook announced Tuesday that it would match the Harvey disaster relief funds raised by its users up to $1 million. To contribute match-eligible funds to Harvey recovery efforts on the platform, Facebook users…

Could Everyone Be Getting Social Fundraising Wrong?
August 29, 2017 at 10:19 am

We often hear it called “peer-to-peer,” “crowdfunding” and a few other things. Social fundraising is definitely being talked about in both the nonprofit and direct giving space a lot these days. But as I read through post after post, a thought occurred to me: What if everyone is sort of “missing it” with social fundraising? There seems to be something larger here that nobody is really talking about...

Is This Smart 'BEAM' Button the Future of Philanthropy?
August 11, 2017 at 10:47 am

Most Millennials consider themselves social activists and want to make the world a better place, but our current culture of “clicktivism” leads to relatively little impact and blurs the line between boots-on-the-ground cause-based work and idle browsing. And, while the Internet and social media have catalyzed extraordinary movements like the Obama Campaign and electing LGBT…