Social Media

Micro-Campaigns Can Lead to Huge Fundraising Results
June 14, 2022 at 12:23 pm

It’s no secret that Facebook and other ad platforms don’t perform as they did in the past. An overwhelming demand for data privacy has resulted in new personal information safeguards, giving these ad platforms a more limited understanding of our behaviors.

Why Your Nonprofit Needs to Build a Community: 3 Ways to Do It Right
March 21, 2022 at 12:59 pm

So, you've been paying attention to the buzz about building a community, but you're not sure what that means for your nonprofit. Building a community is now essential to engage with your supporters, prospects, donors and more. Moreover, it’s what your nonprofit donors want to see.

Facebook to Partner with GoodUnited for Challenges
February 24, 2022 at 9:00 am

Meta, Facebook’s parent company, announced today that it will enter a co-development deal — centered around Challenges on Facebook — with GoodUnited, a social giving solution with a focus on Facebook fundraising.

2 Arguments for Why Nonprofits Should Stay on Facebook
February 15, 2022 at 9:45 am

Facebook seems to always make controversial headlines. When the platform created fundraising tools, it was an exciting new innovation for nonprofit organizations. However, this too was eventually regarded in a controversial manner. Here's why your nonprofit should continue using Facebook despite these criticisms.