Social Media

5 Tips for an Ethical Digital Marketing Strategy
November 16, 2022 at 8:00 am

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Maximize Your Social Fundraising This Giving Season
October 28, 2022 at 11:20 am

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.

How to Activate Social Proof Marketing for the Year-End
September 29, 2022 at 10:35 am

In the digital age, social proof has more importance than ever. The fear of supporting an organization that doesn’t make an impact is a primary concern for donors. So, the concept of social proof counters those concerns.

The NonProfit Voice Ep 69: Why It’s Essential to Become a Digital-First Nonprofit
August 31, 2022 at 11:03 am

In this episode of The NonProfit Voice Tech Series, Mark Becker, founding partner of Cathexis Partners and editorial advisory board member of NonProfit PRO, is joined by Geoff DeLizzio, chief development officer at the Epilepsy Foundation, and Maria Clark, executive vice president of partnerships at GoodUnited, to discuss a digital-first fundraising strategy.