We are constantly asking directors of development to encourage and thank their major gift officers.
I was at a conference and was asked the question: “What do you think about the trend to blend planned giving and major giving jobs?”
When organizations start to segment their year-end appeal letters, they often start with segmenting out active and inactive donors.
Donor assets are like pure gold for an organization. If you were to place a value on each one, the resulting number would shock you.
When you immerse yourself into the fundraising world, you play many roles.