Trust & Will, a provider of online estate planning, announced the launch of its Featured Nonprofit Program, a new offering that gives mission-driven organizations a scalable, high-intent channel to reach donors at the exact moment they are planning their legacy. Some of the country’s most trusted nonprofits are among the first cohort to be featured, including St. Jude Children’s Research Hospital, Doctors Without Borders, and Susan G. Komen.
This strategic collaboration is a natural fit. Trust & Will’s estate plan packages include Healthcare Directives, Powers of Attorney, and HIPAA Authorizations; documents that are especially critical for families navigating a recent diagnosis, preparing for an upcoming operation, or facing other health-related life events. Many Trust & Will users are philanthropic by nature, and some may have personally benefited from the support of organizations like these. They understand firsthand the value of having an estate plan in place, and Trust & Will makes it simple to act on both.
The program is live now for all Trust & Will customers, including those referred through the platform’s network of 26,000+ financial advisors and 145+ institutional partners, including AARP, Fifth Third Bank, UBS, USAA, LPL Financial, and Northwestern Mutual, giving the featured nonprofit organizations immediate, high-intent visibility at scale.
The results since launching the program on April 1 have been immediate. In just the first two weeks, Trust & Will users have already committed an estimated $2.5 million in future charitable gift value. That momentum builds on a significant platform milestone: Trust & Will has now facilitated more than $4 billion in total estimated bequest value across all nonprofit causes on its platform, with the median bequest growing 50% from $10,000 all-time to $15,000 in 2025 alone, a signal that legacy giving is becoming more intentional and more impactful over time.
Trust & Will also has other tools available for nonprofits, including a free dashboard for organizations to view gifts left to them through the platform. Since Trust & Will launched this partnership program for nonprofits in November 2025, 127 organizations have joined. Nonprofits love the free access to real-time bequest alerts as well as other donor engagement tools. The launch of this additional Featured Nonprofit Program marks a new chapter, one designed to give organizations of all sizes a differentiated, measurable way to reach planned giving donors, including many who are net new to their cause.
“Every day, people come to Trust & Will to protect the people and things they love most,” said Cody Barbo, Co-Founder and CEO of Trust & Will. “Giving them a simple way to include the causes they care about in that same plan is something we have always believed in. This is a big step toward making charitable giving a standard part of every estate plan in America.”
“Estate planning is a way for people to care for their loved ones and the causes that matter most to them. By making it easier to include a charitable gift, more people can now help us sustain independent medical humanitarian action for years to come,” said Casey Saunders, CFRE, CAP, Co-Interim Chief Development Officer, Doctors Without Borders / Médecins Sans Frontières USA. “We’re pleased to partner with Trust & Will in making that process more accessible.”
“Making sure no one dies from breast cancer requires long-term, sustained investment in research, care and support, and planned giving plays a critical role in making that possible,” says Trish Davis, CFRE, Vice President, Major Gifts & Planned Giving, Susan G. Komen. “Partnering with Trust & Will helps us meet people at a deeply meaningful moment — when they are thinking about the legacy they want to leave — and provides an opportunity for them to create lasting impact in the fight against this disease.”
Trust & Will users who want to support an organization not among the featured nonprofits can also search the platform’s full nonprofit directory to find and add any cause to their estate documents (schools, shelters, local and international causes). The experience is designed to be flexible, accessible, and personal, reflecting the full range of causes families care about.
This current cohort of featured nonprofits will enjoy their exclusive spotlight through the end of the year. Beginning in January 2027, Trust & Will plans to expand this offering to a broader set of nonprofits; including organizations across additional cause categories as well as local nonprofits surfaced based on where each customer resides.
Any nonprofit interested in being considered for the next cohort is encouraged to apply now or to reach out to learn more.
