Recurring Donations

How to Make Donating Easy For Your Nonprofit Donors
March 1, 2018 at 12:09 pm

If you work for a U.S. charity, you might have noticed a positive change in affairs. Yep, donations have gone up in recent years. According to Giving USA’s most current report on philanthropy, annual charitable donations reached a new high of $390 billion in 2016, with individual giving increasing 4 percent across the board. That’s good news for everyone...

5 Ways Nonprofit Marketers Can Maximize Revenue From Current Donors
September 12, 2017 at 3:23 pm

One of the greatest lessons to come out of 2020 is that nonprofit organizations need more reliable sources of support. While there is rightfully a focus on the inequitable distribution of funds and other principles of community-centric fundraising, there has also been an increased amount of attention to efficiencies in individual giving programs. These two […]

3 Ways to Get Current Donors to Invest Again This Year
June 26, 2017 at 11:43 am

You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again...

Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

Program Sustainability Is Not Rocket Science
May 31, 2017 at 10:45 am

I’ve always found it curious that while many organizations diligently develop a strategic plan, few take the time to craft a sustainability plan. By “sustainability” I don’t mean the environmental kind, but rather a plan for sustaining your programs and services over the long-term...

An Over-Saturated Charitable Experience
May 22, 2017 at 9:55 am

In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...