Planned Giving

4 Steps to Build a Planned Giving Legacy Society
August 5, 2022 at 12:14 pm

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

How to Deal With Territorial Attitudes in Your Organization
May 23, 2022 at 8:15 am

Your work as a fundraiser is to help donors experience the most possible joy through giving by enabling them to give to projects and programs that light them up and will help change the world. And it follows that it should be your goal to create an environment that makes this process easy and delightful for your donor.

Where the Money Is? — and Why That Matters for Nonprofits
May 18, 2022 at 11:29 am

Back in the 1950s, when a reporter asked the notorious Willie Sutton why he robbed banks, he supposedly responded, “That’s where the money is.” Proponents of the business of philanthropy should heed this simple wisdom and cultivate relationships with the wealthiest prospects — those with the most capacity to give.