For far too many years, we have had a very passive approach to in-memoriam and in-honorarium giving in the U.S.
You may feel talking about mortality right now is a big "no-no." You’d be wrong. I understand the impulse to avoid this subject. Especially now. Because it may feel insensitive. A bit like ambulance chasing. Yet that’s not what legacy philanthropy is about.
Planned giving should be a critical piece of every nonprofit’s fundraising strategy. Yet, many organizations are leery.
I was at a conference and was asked the question: “What do you think about the trend to blend planned giving and major giving jobs?”
Research proves that “suggested giving levels" motivate donors to give bigger donations online! Did you know that you can raise significantly more money when you suggest donation sizes based on previous donor activity? Learn how to do it for your next online appeal or peer-to-peer campaign!