Creative

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

Are You Creating a Checklist or a Powerful Relationship?
July 17, 2017 at 10:37 am

Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...

#NPPTrendingNow Ep. 10: Improve Your Nonprofit Strategy With Analytics
July 14, 2017 at 11:00 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. This week, we're learning about how analytics can improve your organization's strategic plan, how to properly thank donors and how to improve your business writing skills...

NMAAHC's Direct Mail Focuses on Stories
July 14, 2017 at 8:21 am

Storytelling has been “hot” for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. Contrast this to how we naturally put up our dukes to refute facts. It’s human nature to want to be drawn into a good yarn. It’s also human nature to want […]

A Simple, But Powerful ‘Thank You’ Can Make a Big Impact
July 10, 2017 at 9:26 am

Jeff and I have talked quite a bit about “taking the donor to the scene,” the phrase that describes using words and pictures to help the donor understand, feel and “see” the need. The same thing is true on the backside of giving—the stewardship side. If you can show the donor what his or her giving has done, through a picture and a story, it can have a tremendous impact...

National Audubon Society's "Small" Direct Mail Control
July 7, 2017 at 9:01 am

Storytelling has been “hot” for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. Contrast this to how we naturally put up our dukes to refute facts. It’s human nature to want to be drawn into a good yarn. It’s also human nature to want […]

9 Ways You Can Improve Your Writing Skills
July 6, 2017 at 11:01 am

Business writing skills are more important than ever before. In a world full of emails and messages, you need to be able to get your point across in writing. If you feel you need some help with your business writing skills, here are nine tips that will help you improve...

4 Keys for a Killer Cycling Event
July 5, 2017 at 11:14 am

I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a lot of bars (for the sake of science), have been in a lot of conference hotels and have spoken with a lot of volunteer leaders about how they came to be there...