Creative

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

Keep in mind these important tips when crafting an impactful case statement.

While ChatGPT is by no means a replacement, it is a tool that fundraisers can use to optimize their work and make their lives easier.

With so many options from which donors can select, standing out through a stellar impact offering is imperative. So here are some tips for doing just that. 

Applications are now being accepted for the 2023 McGuffin Grant to help a nonprofit further its mission with $30,000 in services.

There is a lot of data that supports both sides of the blogging discussion. Let's weigh the pros and cons.

Do you skip to the end when you’re reading a novel? Are you on the edge of your seat to see what happens next in a movie? When someone gives you a present, do you immediately want to rip it open and see what it is? Right now, are you starting to wonder where this is going?

Nonprofits need to refine and update communications strategies. Here are four tips to get your organization the recognition it needs.

Today, social media has the potential to be so much more than just a place where you post nonprofit status update pictures. It’s also a powerful tool for engagement and persuasion. The question is: How does your nonprofit unlock that potential?

Behavioral scientists have found that people use both the rational and emotional parts of their brain to make decisions. Donating decisions are made first by emotion and then later justified with rational reasons.