Creative

When was the last time you updated your brand style guide?

Our stories have to engage readers on such a powerful emotional level that when we transition from them to the ask, readers feel compelled to take an action or make a gift. Like a still-life painting or a well-written haiku, archetypal images set a scene for readers in just a few words...

We all know telling a good story engages readers and gets them emotionally involved so that they feel compelled to send a gift to your organization. But simply being advised to “tell a story” is pretty empty advice without some concrete guidance about what kind of story to tell and how to tell it.

It’s probably the most common piece of wisdom people give to fundraising copywriters: “Tell a story.”

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Last month, I wrote about pulling together the right team for your peer-to-peer fundraising campaign.

Setting up your nonprofit to communicate quickly, creatively and consistently

Nonprofits may know their mission and goals. But they need graphic examples to show stakeholders how they’re making a difference.

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

You probably don’t need to be convinced of just how important storytelling is to successful fundraising. It goes without saying.