4 Keys for a Killer Cycling Event
July 5, 2017 at 11:14 am

I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a lot of bars (for the sake of science), have been in a lot of conference hotels and have spoken with a lot of volunteer leaders about how they came to be there...

Attribution: Where Do You Stand?
July 5, 2017 at 11:10 am

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...

#NPPTrendingNow Ep 8: Creative Ideas for an Awesome Swag Bag
June 30, 2017 at 8:49 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO editor-in-chief Nhu Te breaks down the top three coveted stories of the week. Topping the ranks this week is from guest blogger Sam Momin, where she gives you some really creative and valuable tips for putting together an awesome swag bag. Angela Struebing shares…

How Mobile CRM Helps Your MGOs
June 27, 2017 at 10:40 am

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...

Keep Donors Coming Back With Memorable Swag Bags
June 23, 2017 at 9:08 am

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...

AFB's Direct Mail Control Connects Art to Mission
June 23, 2017 at 8:02 am

Note: The following is an excerpt from the new book “Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising.” Details for downloading Chapter 1 can be seen at the end of the blog post. I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a […]

Back to ‘A, B, C’ Nonprofit Major Gift Program Essentials
June 22, 2017 at 11:07 am

There’s no substitute for the basics, as boring and tedious as they may be. This is true with anything in life, and major gifts development is no exception. The basics are boring, but they’re fundamental to your success...

How Asking for Less Will Get You More
June 21, 2017 at 11:30 am

Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions...

New App Encourages Businesses to Stop Wasting Food
June 20, 2017 at 11:17 am

Feeding America has 200 food banks and 60,000 food pantries and meal programs and is continuing to grow. Its dedication to ending hunger in the U.S. has led them to their next initiative: MealConnect. In partnership with, General Mills and Walmart Foundation, Feeding America created a technology platform that makes it easier...