Creative

This year, the idea of back-to-school essentials has been turned on its head in a new PSA to make a point about school shootings.

As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.

How do you create high-quality, SEO-friendly, evergreen content that ranks well, benefits your visitors and spurs them to action — especially as you work with a limited budget and resources? Try the content strategy tips listed in this article.

I bet the last thing you want to hear more about right now is storytelling. There are innumerable books, articles, speeches, even whole conventions about it. “CONTENT IS KING!” innumerable hordes of consultants seem to stream out of every doorway.

Grants are becoming increasingly more challenging to write and competitive to receive, so nonprofit organizations should always be asking themselves, “How can I make my grant applications stand out in a crowded field?”

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army priorities in Indiana. One such priority is through solicitation by acquiring funds to build new cottages for a camp in Southern Indiana...

I love to listen to music. I typically start the day with classical music to place my mind in a daily rhythm. On visits during the day, I will listen to music from a variety of decades. It all depends on my mood. Recently, I was thinking about music impact on philanthropy...

In this episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, are joined by John Wilburn, Director of Direct Response at National Park Foundation, and Tina Ly, Associate VP of Digital Solutions at Pursuant. Tune into the podcast to engage in conversation about storytelling and learn about how your nonprofit can use it to inspire donations...

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting for the same donors, the same dollars. That’s why having the right nonprofit messaging for your organization should sit at the top of your priority list...