Creative

In this brilliant campaign,  The Gabriel Group dug deep into its vault to find a goldmine idea and brought it back to life. Its Alphabet Postcard Campaign featuring not 26 … but 27 separate postcards aimed at showing executives and development directors at food banks how they could benefit from a partnership with the Gabriel Group...

We’ve all heard the old saying, “A picture is worth a thousand words.” Nonprofits routinely use pictures to communicate their messages to their constituents. Usually, the photos are selected to represent the people who will be helped by supporting the mission of the nonprofit...

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting …And now what do you do?...

The baby is growing up. After more than a decade, modern crowdfunding is fast becoming an effective and dynamic method to raise funds—and rally the masses. And while it is still some years away from total global domination, we can’t deny it...

If there is one question that many nonprofits, especially smaller, younger and generally underfunded organizations forget to answer, it’s this simple question: What makes your organization great? It amazes me how many nonprofits skip right over a value proposition that explains why someone should give them any money...

I’ve been in this role for about 8 months now, and I’ve written a handful of these editor’s notes. I’m sure (if you’ve been following) you’ve learned quite a bit about me. You’ve probably gotten to know me even better if you’ve been staying up-to-date with our newest video series, “#NPPTrendingNow.” Check out the website if you haven’t! It’s a real good time...

CrowdRise, a crowdfunding platform dedicated to charitable giving, has partnered up with Newman’s Own Foundation for its sixth annual holiday giving campaign. This year, the campaign will give away $500,000 in funding to participating charities...

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...

People listen differently when stories are told. Just watch a toddler listen to their favorite book over and over again to know this is true. At the end of your workday, you likely share short glimpses into your day with the stories you tell your family or friends. A well-constructed story is one of the most effective fundraising tools simply because our brains love and need stories to process what we are thinking...

Kid Rock is diving deeper into politics and creating a nonprofit organization to promote voter registration among Americans, the musician announced in a statement on his website late Wednesday. "The one thing I've seen over and over is that although people are unhappy with the government, too few are even registered to vote or do…