Creative

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise and clutter to cut through. The human brain is equipped to do two things: survive and conserve calories. And the truth of that matter is that the human brain filters out information...

Storytelling is a powerful communication tool to engage your audience and inspire them to take action. Why is it so powerful? It’s because the human brain is hardwired to seek out stories. Story is how we identify ourselves, interact as social beings and make sense of our world...

It's essential that your organization has a good way to communicate data, keep track of finances and structure information. Though it's certainly possible to communicate some of this information in writing, using nonprofit organizational charts can help keep you organized and make a greater impact on your audience...

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey the importance and urgency of your cause. And while there are many resources available to guide you in the art of nonprofit storytelling, I find it useful to remember three overarching “musts.”...

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization? If you look closely, you’ll see there are a few key ingredients they seem to have in common. And these ingredients really have to do with their storytelling...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit staffing, the ethics and opportunities of guerrilla marketing and a fast review of fundraising copy...

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately about this. I’m talking about drafts of grant proposals, letters of intent, donor appeal letters, fundraising reports, cases for support, newsletters, even donor emails—documents like that...

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

We’ll highlight how the Appalachian Train Conservancy created a strategic plan for increasing online giving.

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...