Creative
The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...
Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO editor-in-chief Nhu Te breaks down the top three coveted stories of the week. Topping the ranks this week is from guest blogger Sam Momin, where she gives you some really creative and valuable tips for putting together an awesome swag bag. Angela Struebing shares…
When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...
Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...
Art illustrates a personal story that goes to the heart of this nonprofit’s mission in this direct mail package.
Art illustrates a personal story that goes to the heart of this nonprofit’s mission in this direct mail package. Mailer Name: American Foundation for the Blind Date Mailed: January 2014 to January 2017 Founded in 1921, the American Foundation for the Blind serves individuals with vision loss. Author and activist Helen Keller worked for the […]
There’s no substitute for the basics, as boring and tedious as they may be. This is true with anything in life, and major gifts development is no exception. The basics are boring, but they’re fundamental to your success...
Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions...
Feeding America has 200 food banks and 60,000 food pantries and meal programs and is continuing to grow. Its dedication to ending hunger in the U.S. has led them to their next initiative: MealConnect. In partnership with Google.org, General Mills and Walmart Foundation, Feeding America created a technology platform that makes it easier...
When it comes to a nonprofit organization’s mission, relationships are important. It is imperative for nonprofits to use everything at their disposal to reach their mission’s goals. It’s a known fact that technology is constantly evolving. It’s easy to think of technology and relationships as two separate entities, but what if we melded the two together to achieve “the bigger picture”?…