Creative

An organization founded by film lovers uses direct mail to expand its community and fund its mission.

With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms….

Everything I knew and read about strategic planning said that it took a lot of time and money. I struggled every day to figure out how to get everything done with very limited resources. All the books I read and all the classes I attended bombarded me with copious information and theory. How could I narrow it down and make it work for me in my small nonprofit?...

There are a lot of disaster stories out there; some are just plain sad, and some didn’t even make the mailstream. One such sad story began with the creative, and the clients decided that they wanted to have a singing microchip sing a popular song about their product...

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...

Today, due to emerging technologies, most nonprofit supporters are basically inundated with noise. So much noise, in fact, that all of us are becoming extremely selective in what we read and how we respond. (How can we not? We’re swimming in information day in and day out!)...

To achieve victory, a capital campaign must be won on paper before launched on the streets. Hiring fundraising counsel to conduct a campaign feasibility study is a proven and prudent way to ensure campaign success...

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...